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▶ Video account attention cross-border navigation Since the outbreak of the Russian-Ukrainian conflict, the two sides have entered a temporary truce, and the tense situation seems to have eased. However, the sanctions imposed by Western countries have not ceased, and the sanctions on finance, logistics and other fields have also brought a series of chain reactions to the cross-border business of sellers.
Many domestic sellers reported that not only the Russian-Ukrainian export e-commerce business was suspended, but also the sales of the entire European site were affected to a certain extent. At the same time, the euro exchange rate was also plummeting. The euro exchange rate fell to 6.86, and sellers are calling for price increases! It is learned that according to foreign media reports, since February 1, e-commerce sales in Russia and Ukraine have fallen by 53% and 96% respectively. The outbreak of war has led to a sharp decline in the circulation of products and goods in the two countries, and the growth of e-commerce has been hindered. Under this circumstance, the Russian and Ukrainian markets are basically stagnant. And it is not just Russia and Ukraine that are affected. Li Ruian, CEO of a home appliance company in Shenzhen, said that the sales of its European sites had been very good before, but began to decline after the Russian-Ukrainian conflict. On the one hand, under the tense confrontation between Russia and Ukraine, logistics transportation on European routes has been disrupted, making it difficult to ensure the timeliness and safe delivery of packages; on the other hand, with the intensification of sanctions and counter-sanctions between Western countries and Russia, many negative effects have been brought to the entire European market. Since the conflict broke out, commodity prices in Eastern Europe have skyrocketed, especially oil and natural gas, and the prices of food and electronic products have also increased to a certain extent. It is reported that the current natural gas price in Europe has exceeded US$3,800 per 1,000 cubic meters. According to the EU's forecast, if the natural gas price exceeds US$3,000, the cost of living and production in EU countries will increase by 3-4 times. For European and American consumers, the rapid increase in living costs means that their desire to consume will be greatly reduced, and the sales of sellers on the European site will naturally fluctuate. To make matters worse, not only has the order volume been hit, but the euro exchange rate has also continued to plummet. Last week, the EUR/RMB exchange rate fell below the 7 mark for the first time since 2015, which made many European sellers tremble. However, the downward trend failed to stop in time. As of today's opening, the real-time EUR/RMB exchange rate was 6.8665, setting a new historical low. Shocked by the bad news, some sellers complained: "In the end, we took it all. Freight costs went up, exchange rates went down, and we didn't know when the war would be over." "The boss of the company reminds us to raise prices every day, but we can't." "When I first entered the industry, I earned 10 euros and 8 pounds. It's all tears if I talk too much about it." ▲ The picture comes from the seller communication group One seller said that not only does the European site receive a few orders a day, but the goods that were shipped at extremely high prices before the New Year have to be sold at low prices after the New Year. Coupled with the plummeting exchange rate, profits are lost like water. Under such a falling exchange rate situation, there are growing calls from European sellers to raise prices and stop internal circulation. According to current developments, it is not impossible to witness the euro exchange rate falling below the 5 line. However, at a time when the international political and economic situation is turbulent, my country's two sessions are currently in full swing. In recent years, the status of the cross-border e-commerce industry has been increasing, and this two sessions also proposed a number of related favorable policies. Directly hit the key points of the two sessions: Which policies are beneficial to cross-border e-commerce? It is understood that according to statistics, China's cross-border e-commerce exports in 2021 were 1.44 trillion yuan, an increase of 24.5%; it is estimated that by 2025, the transaction volume of cross-border e-commerce will reach 2.5 trillion yuan. These figures directly reflect the strong potential of the current cross-border e-commerce industry, and the introduction of a number of favorable policies is driving its steady growth. At this year's Two Sessions, the Government Work Report proposed digital trade for the first time and emphasized the development of cross-border e-commerce for eight consecutive years, which also included many new support policies for cross-border e-commerce. 1. Multiple measures to stabilize foreign trade This year, my country's trade development goals are to maintain stability and improve the quality of imports and exports: Financial sector: expand the coverage of export credit insurance to small, medium and micro foreign trade enterprises, strengthen export credit support, and optimize foreign exchange services;
2. Deepen bilateral economic and trade cooperation The Regional Comprehensive Economic Partnership (RCEP) has formed the world's largest free trade zone. We should support enterprises in making good use of preferential tariffs, cumulation of origin and other rules to expand trade and investment cooperation. We should promote the signing of high-standard free trade agreements with more countries and regions. We should firmly safeguard the multilateral trading system and actively participate in the reform of the World Trade Organization. The outbreak of the Russian-Ukrainian war and the sanctions imposed by Western countries have made the current international situation turbulent, and the cross-border trade industry has been particularly affected. Strengthening regional economic cooperation with various countries is also conducive to maintaining a stable trade environment to a certain extent. Currently, sellers are facing pain points such as logistics, profits, and international policies. The various support measures proposed at the two sessions will not only inject new growth momentum, but also provide escort for sellers' cross-border expansion and reduce certain risk factors. What do you want to say about this? Welcome to leave a message in the comment area~
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