Where there is danger, there is opportunity. Prime Day encourages sellers to explore new horizons.

Prime Day in 2021 is different from the past. Prices are involuted, competition in major categories is extremely fierce, and stores of all sizes have been closed for various reasons. In order to get rid of the stockpiled goods of FBA, many sellers even offered a 0.1% discount for free delivery. Amazon's advertising fees have surged under competition, and Acos has even exceeded 100%. Many sellers joked that they were forced to give a 50% discount due to price involution, and the advertising fees were also given another 50% discount.

Prime Day is a microcosm of the entire e-commerce industry. In previous years, sellers made a lot of money without any effort on Prime Day, but the current situation is completely different. Sellers are increasingly aware that the previous way of playing is not enough, and they need to increase the professionalism, sophistication, and sensitivity of product selection and advertising procurement in order to get ideal returns at the right time.

Mr. Gao, a baby toy seller in Shenzhen, operates both Amazon and an independent website. He has personally felt the change in the situation in the past two years. "Competition on the Amazon platform is becoming increasingly fierce. During Prime Day this year, Acos increased to more than 100%. However, this has forced us to seek other development directions."

The North American epidemic has brought huge business opportunities to baby toys. The epidemic has not only brought about a wave of childbirth, but also young mothers have more time to spend on social software. At this time, Mr. Gao focused his investment on young mothers who are lifestyle and fashion influencers on Instagram. The baby toys produced by Mr. Gao are particularly photogenic and have a very high conversion rate on social software.

Mr. Gao said: "In the past few years, I just sold things and collected the money. Later, as the business grew, I had to strive for more opportunities, manage finances, and start to feel overwhelmed with payments."

Mr. Gao tried to use the newly launched AirNet Visa card to pay for platform advertising fees for the first time during Prime Day. Each type of advertising is assigned a card, and the expenditure of each type of advertising is clear at a glance . At the same time, payments to suppliers in the United States, Canada, and the United Kingdom can also be settled directly in the original currency without exchanging currency.

"When I used bank credit cards before, I often had to pay 3 points more for each payment. It didn't matter if I spent less on advertising. But according to the current scale of advertising, 3% is not a small number. This time I used the Yunhui Visa card and saved more than 50%. And with this card payment method, the expense management is clearer and I feel more in control."

In a highly saturated market, conservative ways of survival are no longer a long-term solution. Sellers can only maintain their competitiveness if they proactively optimize, explore new ways of exposure, and even target branding. However, small and medium-sized cross-border enterprises are already short of financial management talents, and sellers need payment solutions with efficient payment and efficient bookkeeping management to develop more flexibly.

That’s why AirCoin regards “payment” as important as “receipt”. AirCoin’s payment capabilities are as agile as its highly regarded collection capabilities. Take the recently launched AirCoin Visa card for example:

● The card can be safely used for payment scenarios such as advertising fees, platform fees, procurement, logistics warehousing, etc.

● You can issue cards in batches according to payment scenarios and view transaction records instantly.

● The card is directly linked to the virtual account, giving it the ability to make direct payments and settlements in 10 currencies, avoiding the cost of multiple currency conversions.

● In terms of funding sources, Yunhui Visa Card also supports transfers to public accounts with the same name, not just payments from e-commerce platforms.

SkyHub is   Visa's global membership , coupled with its ability to settle directly in 10 currencies, can provide customers with very high-quality rates, allowing customers to enjoy a cutting-edge payment experience at a low cost.

Many cross-border sellers currently only focus on receiving payments, and do not realize the importance of payment security and agility in future development. With Airpay's solution, they can achieve "collection and payment in one" in one step, which also gives cross-border practitioners a sense of control and security in the uncertain business world.

Now, AirCoin has launched a product combination of "payment and collection in one". Not only does it have a 0% fee limit of $100,000 for payment and withdrawal, but the newly launched AirCoin Visa card also offers an ultra-low handling fee of 1%! Act now to lock in the discount!

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