New features are launched. Is Amazon going to help you make money?

Amazon is now blocking various borderline operations

Crack down on black technology and evaluation

There are fewer and fewer ways for sellers to get traffic

In-site advertising is one of the most important means

Even if the big guys who know how to play CPC don't make fake orders

You can also put new products on BSR

This requires a deep understanding of the various routines and strategies of in-site advertising.

For small and medium-sized sellers, even setting up advertising groups and

Keywords are all confused

Recently, Amazon launched this new advertising feature

It can be said that it is convenient for sellers who are bad at advertising.

As we all know, manual advertising in the past

All of them are based on the selected keywords.

This new feature is not dependent on keywords.

The method of placing orders based on the selected products

This may still make people feel confused.

Alice will explain it to you based on the points mentioned at the beginning.

Why is it said to be a new feature that is convenient for sellers?

In traditional manual keyword-based advertising

We need to set a keyword based on the product

This keyword should not be too broad or too specific.

Otherwise it will affect the final effect

And we sellers need to keep exploring and trying

And optimize keywords at any time according to the current status of the product

These operations are where the veteran operators make their living.

Alice spent three days and three nights to learn the ins and outs of this.

This is the essence of manual advertising.

It is also the most difficult part for small and medium-sized sellers to grasp.

And this new feature - based on product placement

This is good news for these sellers.

Based on product placement, sellers do not know

What keywords should you use?

I don’t know when to optimize.

Just simply know

What are your competitors and similar products?

Even if you just know what category your product is in,

The ability to serve ads based on this information

There are two different ways to launch new product features

Can be delivered based on the selected ASIN

You can also place ads based on the selected category.

If you choose ASIN

Here you can choose similar product ASIN recommended by Amazon

(This is the ASIN of the competitor mentioned above)

You can also search for ASIN and upload ASIN list by yourself

(Image source: Amazon official)

If you choose to place a category, you can set up promotional products.

The category or related categories

and set the corresponding segmentation options

For example, specify the price of a certain brand or target product

Even the average review star rating

(Image source: Amazon official)

After setting the conditions such as category or target ASIN

The platform will automatically transfer your product

Push to the area around the products that meet the conditions or are specified

The display positions of product placement are search positions and detail positions

(Image source: Amazon official)

Top: Search position Bottom: Details position

No need to set keywords that are accurate, broad, and optimized at any time

The new advertising function is undoubtedly a convenient option for sellers

How to choose between traditional keyword delivery methods?

Alice gives you a simple and easy-to-understand analogy here

New product launches are like taking photos with your phone

No need for too many settings, you can get good results with just a casual shot

The previous keyword placement was SLR photography

It's very troublesome to set up a lot of things

But the effect will be much better than taking photos with a mobile phone

So the two approaches are not mutually exclusive.

You can choose according to your expectations and

Choose the method that suits you according to your actual situation

Newbies can try simple and easy-to-understand product placement

Sellers who want to go further

Still need to focus on keyword placement