Advertising is not effective? Reviews are not good? Who would have thought that the problem would arise here...

No matter what industry

"Communication" is always the fastest way to make progress

When sharing or even teaching

One's own experience can also be tested and sublimated

During the time when Alice started her own business,

I also went through the process of sharing my experiences widely.

When teaching successful experiences

Alice also discovered a very strange phenomenon

That is, many practitioners, whether they are bosses or operators

There is a common problem that is difficult to detect and self-diagnose.

— —The basic operation skills are very poor

E-commerce is really a place to make money quickly

Amazon in its wild growth period

As long as it is put on the shelves, it will sell well.

You don’t need to worry about the keywords in the main image listing.

▲Amazon's wild growth history

But times are different now.

Amazon has left that bonus period

Gradually becoming mature and perfect, and becoming more and more saturated

Sellers who have experienced the wild growth period have a deep understanding of this.

It is too difficult to place an order now. There are many factors to consider.

So sellers started charging like crazy

Pick up those in-site advertising and other operational skills that you never paid attention to

Want to keep up with the trend of the platform's pursuit of refined operations

At this step, many sellers have already formed a blind spot - that is, they assume that their basic operational knowledge is qualified.

▲Once a blind spot is formed, it is very difficult for you to detect it.

Alice has taken over many consulting positions.

Diagnose store problems and set goals

and improve planning and tracking sales department performance, etc.

Alice came into contact with

An Amazon salesperson with three years of experience

His shop has been tepid, and the young man is also very anxious

I changed the ads many times and also did some reviews.

But it has not been effective.

Alice found out that the five keywords of the product he uploaded were

They used completely different phrases (before the new policy update)

This writing method has a considerable impact on search traffic

It is very easy to compete for weight with each other, resulting in a decrease in traffic

Alice immediately told him the problem and asked him to correct it.

But he didn't think so

I think keywords should be used, the wider the coverage, the better

This is a method he has used for a long time.

It worked well before. So he insisted

It’s just that my own advertising is not good enough

Dry dissuasion is indeed not convincing.

Alice decided to speak with facts

This company also has new sales staff

Alice looked and found

Sure enough, I was also "taught" by this veteran with three years of experience.

The same keyword approach was used

But the newcomers are obviously more receptive

No confidence from so-called "past successful experience"

I quickly modified the keywords based on Alice's suggestions.

(This also causes Alice to prefer newcomers when recruiting people herself)

After a few weeks, the two found that the sales of the product were similar to the original

Newcomers are gradually making progress, while veterans are still standing still

In front of the data, the young man finally let it go.

What I call “three years of experience”

I followed Alice and learned basic optimization from scratch.

▲Embrace change and start from scratch to be reborn

This veteran's experience can be said to be a microcosm of many new and old sellers.

In the past, no one paid much attention to uploading and optimization.

(or other links)

This approach may be effective

And now if we still stick to the basic skills we used to have

To optimize and upload products

It will definitely be beaten by competitors who take the refined route.

This basic link is often overlooked when there is a problem

And the bigger the company, the easier it is to ignore

Alice has received consultation

In a company that sells hundreds of thousands of dollars in a few months

Almost all of them have this problem

They most often give Alice feedback

Advertising costs thousands of dollars a month.

Evaluation and order brushing take turns

I wish I could set the advertising report to my desktop and look at it every day.

However, the effect was minimal, and the order volume remained unchanged with no growth.

They themselves are very puzzled and don't know where the problem lies

Yeah, who would have thought that my company is so big

I actually took the wrong path from the very beginning.