How to properly direct traffic to Amazon?

1. Focus on the site, supplemented by external sites

The most common way of traffic within the site

1. Keyword organic search traffic

When shopping on Amazon Global Store, you will first enter the keywords of your intended products in the search box, so keyword search traffic accounts for the vast majority of Amazon's traffic sources. In the keyword search results, the number of natural ranking positions is far greater than the number of advertising positions, so keyword natural search traffic also accounts for a larger share of search traffic.

2. Keyword advertising search traffic

AmazonSponsoredAds is to search and buy keywords on the Amazon site, using this method to increase product exposure and click-through rate, thereby improving conversion rate.

When Amazon Global Sellers search for a keyword in the search box, they will see listings with the "Sponsored" logo at the top and middle of the search results. These are the advertising spots in the search results.

①. Search traffic

②, Classification ranking traffic

③. Associated traffic

④. Festival activity traffic

Common ways of off-site traffic

• Email;

• Business media: sent to relevant groups through some dedicated business pages;

• Paid group promotion: Facebook, Instagram, Youtube, Pinterest, etc.;

• Search site advertising: Google AdWords, Bing, Yahoo;

• Blog: This form is very common abroad;

• Influencer marketing: cooperate with some existing website influencers to promote products

(You can contact us outside the site: amzdeals888)

2. Don’t try to take care of both the internal and external sites

When many friends ask us to do off-site promotion, they want to take into account both the prices on the site and the discounts off the site. Usually, they want to give a relatively large coupon to attract traffic inside and outside the site. This approach is very wrong, because celebrities outside the site do not recognize these coupons, but only recognize codes. Often, taking both sides into consideration will result in poor results both inside and outside the site.

The on-site effects should come first, such as large coupons, such as LD BD, so that the product has basic sales momentum, and then some off-site activities can be carried out to increase sales and weight. This approach is completely acceptable, because if you run nakedly and do it off-site, the effect will definitely not be very good.

Don’t think about saving money. The biggest function of off-site sales is to drive product traffic and rankings. Many people give a 30% discount when selling products off-site, thinking that this price will not lose money. However, the audience off-site is itself a discount audience, so the size of the discount greatly affects the product’s order effect. It is recommended that you can lose a little money off-site, and you can make up for it with on-site rankings and orders.

3. What is the most effective way to do it outside the station?

The on-site and off-site operations should be done separately, which not only avoids the tragedy of purchasing for free, but also allows you to see the effects of each. Otherwise, you won’t know which one is better when they are put together. Try to drive off-site orders through big discounts to avoid low conversion rates that lower the weight of the link.

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