How to properly direct traffic to Amazon?

1. Focus on the site, supplemented by external sites

The most common way of traffic within the site

1. Keyword organic search traffic

When shopping on Amazon Global Store, you will first enter the keywords of your intended products in the search box, so keyword search traffic accounts for the vast majority of Amazon's traffic sources. In the keyword search results, the number of natural ranking positions is far greater than the number of advertising positions, so keyword natural search traffic also accounts for a larger share of search traffic.

2. Keyword advertising search traffic

AmazonSponsoredAds is to search and buy keywords on the Amazon site, using this method to increase product exposure and click-through rate, thereby improving conversion rate.

When Amazon Global Sellers search for a keyword in the search box, they will see listings with the "Sponsored" logo at the top and middle of the search results. These are the advertising spots in the search results.

①. Search traffic

②, Classification ranking traffic

③. Associated traffic

④. Festival activity traffic

Common ways of off-site traffic

• Email;

• Business media: sent to relevant groups through some dedicated business pages;

• Paid group promotion: Facebook, Instagram, Youtube, Pinterest, etc.;

• Search site advertising: Google AdWords, Bing, Yahoo;

• Blog: This form is very common abroad;

• Influencer marketing: cooperate with some existing website influencers to promote products

(You can contact us outside the site: amzdeals888)

2. Don’t try to take care of both the internal and external sites

When many friends ask us to do off-site promotion, they want to take into account both the prices on the site and the discounts off the site. Usually, they want to give a relatively large coupon to attract traffic inside and outside the site. This approach is very wrong, because celebrities outside the site do not recognize these coupons, but only recognize codes. Often, taking both sides into consideration will result in poor results both inside and outside the site.

The on-site effects should come first, such as large coupons, such as LD BD, so that the product has basic sales momentum, and then some off-site activities can be carried out to increase sales and weight. This approach is completely acceptable, because if you run nakedly and do it off-site, the effect will definitely not be very good.

Don’t think about saving money. The biggest function of off-site sales is to drive product traffic and rankings. Many people give a 30% discount when selling products off-site, thinking that this price will not lose money. However, the audience off-site is itself a discount audience, so the size of the discount greatly affects the product’s order effect. It is recommended that you can lose a little money off-site, and you can make up for it with on-site rankings and orders.

3. What is the most effective way to do it outside the station?

The on-site and off-site operations should be done separately, which not only avoids the tragedy of purchasing for free, but also allows you to see the effects of each. Otherwise, you won’t know which one is better when they are put together. Try to drive off-site orders through big discounts to avoid low conversion rates that lower the weight of the link.

<<: What benefits will ChatGpt bring to Amazon sellers?

>>: Chat GPT may replace Amazon operations?

US inflation has increased for the 20th month! US online prices hit a new high in January!

Old accounts encounter video verification again! Is it a pilot project of Amazon? However, it will be reviewed again or banned from sale!

Account issues have always been a top priority for...

What is USDA certification? USDA certification review

USDA (United States Department Of Agriculture) org...

What is Mingkelai? Mingkelai Review

Makeronly.com is China's first M2B (manufactur...

How to properly direct traffic to Amazon?

US inflation has increased for the 20th month! US online prices hit a new high in January!

Amazon's category purge! Exchange rate plummets, strikes surge, Prime Day becomes a "shopping robbery"?

What is Soolve? Soolve Review

What is Cyber Monday? Cyber Monday Review

What is Lay-Buy? Lay-Buy Review

Sellers, please note! The freight rates of the three major North American logistics companies will increase in 2022!

Big customs action?! These Amazon categories are being strictly checked

Amazon’s new feature: new product recommendations

What is XShoppy? XShoppy Review

Tool recommendation: These screen recording software are both free and easy to use

Recommend

What is FindNiche? FindNiche Review

Reliable and cost-saving, recommended purchase plan for seller liability insurance

What is Lieyun.com? Lieyun.com Review

What is Keywordspy? Keywordspy Review

U.S. e-commerce sales heat up in August! Demand for multiple categories rises

What is ShareSave? ShareSave Review

Amazon’s peak season is here, so sales will “boost”!

To avoid congestion at US ports, Amazon wants to buy used Boeing cargo planes and import them from China!

How to quickly select blue ocean niche products?

What is MoneyTable? MoneyTable Review

Amazon adjusts its advertising algorithm! Third-party sellers will suffer

What is Shopee Cash on Delivery? Shopee Cash on Delivery Review

Old accounts encounter video verification again! Is it a pilot project of Amazon? However, it will be reviewed again or banned from sale!

What is USDA certification? USDA certification review

What is Mingkelai? Mingkelai Review