Amazon officially announced today that Amazon Prime Day will start globally at 0:00 on October 13th, US Pacific Time, and will end on October 14th, US Pacific Time.

The fourth quarter is expected to be more profitable than ever due to the new e-commerce market size. The fourth quarter prime time is expected to accelerate holiday shopping and generate greater online search traffic. To prepare for the explosion of orders, sellers need to follow the following four tips.

Determine appropriate inventory levels

With holiday shopping expected to start earlier this year, consumer goods are in high demand. However, it is important to determine which product categories to provide more inventory for.

Sellers can use the growth forecasts of product categories to narrow down their product selection. It is worth noting that many product categories must consist of "gift-worthy" items to meet consumer demand during the holiday season.

Feedvisor data shows that the sales growth forecast for each platform product category in the fourth quarter is as follows:  

Another factor to consider is data from past Black Friday and Cyber ​​Monday events. Since Prime Day this year is in the fourth quarter, looking at data from past holiday shopping events can provide a reference for how to allocate inventory for your products.

Take advantage of the direct fulfillment program on Amazon

Fulfillment by Amazon (FBA) is very important when it comes to providing shoppers with adequate inventory . Sellers using Amazon FBA have had tremendous difficulty with inbound delivery times in recent months. What used to take five days to ship to inventory can now take up to 30 days to complete. The lengthened process can significantly limit available inventory.

Sellers can take advantage of Amazon’s Direct Fulfillment program , which can be used as a supplemental option to FBA or as a standalone fulfillment solution.

Competitive pricing and bundled services available

With countless brands and sellers participating in Prime Day to secure their share of holiday sales, competitive pricing and offering bundles are key to maximizing profits.

Offering product bundles to consumers not only generates more sales but also helps clear inventory. Bundling products can drive sales of multiple items in your store. The best practice is to create bundles with items that are often purchased together. Sellers can learn about suitable bundles from Amazon’s product recommendations.

Optimize marketing and advertising strategies

Sellers must optimize their marketing and advertising strategies to drive more traffic to their stores during Prime Day. This will not only help cultivate existing customers but also enable sellers to acquire new customers.

Finally, there are only a dozen days left until Prime Day, and this event will definitely bring new opportunities and challenges to sellers.

Since Prime Day this year is in the fourth quarter, sellers must adopt new strategies to adapt to the large amount of online traffic brought by holiday shopping. Following the above 4 points will maximize sellers' sales.