E-commerce product selection: the best-selling men's clothing products in 2019

Men’s apparel represents a large portion of the e-commerce market, and the niche is constantly changing and growing.

In fact, the menswear market is expected to outperform the womenswear market by 2020.

If you've been thinking about starting your own menswear business, now is the perfect time to start. You just need to figure out what products to sell. Choosing products can be a difficult process, but don't worry, this article provides 10 of the best menswear products to sell in 2019, including why they were chosen and some marketing tips to help you sell these products.

Oxford shirts are a must-have for men of all ages and will never go out of style. As shown in the figure below, we can see from the Google Trends chart that Oxford shirts have been very popular around the world in the past five years:

The popularity of this product has remained high, which means that it is not a trending product, but a continuous "hot-selling product". Some new sellers avoid this kind of product because they are looking for the "next hit". But in fact, hot-selling products are easier for new sellers to sell.

Think about it, your customers may already be familiar with this best-selling product, so you can market it more easily without worrying about not being able to sell it.

That’s why Oxford shirts are one of the best-selling products in 2019. If you are a new seller, try Oxford shirts. There are many audiences in the market who are in need, so optimize your listing to ensure that they buy this product from your store.

If you say that overalls are one of the best-selling men's clothing products in 2019, people born in the 1990s will frown. However, Google Trends data proves this to be true. As you can see from the Google Trends chart below, overalls have been gaining popularity around the world over the past five years.

It is expected that the popularity of this product will continue to rise and reach its peak this year.

We can see that even super fashionistas love to wear overalls, such as rapper Travis Scott, for whom overalls have become a must-have item.

Combined with the above factors, it is clear that overalls have huge sales potential. When choosing a marketing method, it is recommended to use influencer marketing, which I believe will bring huge benefits to your business.

You can use platforms like NinjaOutreach or Keyhole to find niche influencers and work with them to help you create campaigns to promote your products (and business).

Note that the key to choosing influencer marketing is audience engagement, which means that an influencer with high audience engagement is more advantageous. An influencer with thousands of followers but only a few hundred likes on his photos does not have high audience engagement.

Baseball caps have always been a must-have fashion item for men.

As shown in the Google Trends chart, although the search volume for baseball caps fluctuates greatly, it can be seen that people have always had a demand for baseball caps in the past five years.

Baseball caps come in a variety of colors, materials, and styles. So stop wondering and add baseball caps to your e-commerce store! Baseball caps are usually sold at a low price, so it is recommended that sellers' marketing campaigns focus on creating scarcity and urgency to get customers to click and buy quickly.

Many fashion publications have dubbed corduroy the “new denim,” and it looks like corduroy will continue to dominate the fashion world in 2019.

There’s no denying that corduroy is in fashion right now. If you look at Google Trends data for winter over the past five years, you’ll see that corduroy is really hot.

Don’t think you have to wait until the weather is really cold to start selling corduroy. Remember, summer in the Northern Hemisphere is winter in the Southern Hemisphere. This means that from April to September, you can target your audience in popular e-commerce markets such as Australia, New Zealand, or South Africa and launch a series of marketing programs.

Following the streetwear craze in 2018, men’s crossbody bags have gradually come to the fore and are now trending in fashion.

Major fashion houses like Louis Vuitton and Dior have placed men's crossbody bags at the center of their latest collections on their websites, showing that crossbody bags are indeed a popular product.

However, there is also great potential for small and medium-sized enterprises to succeed by selling this product.

It is recommended to use Facebook ads to promote this product. When using Facebook ads, try to find eye-catching product pictures with sharp advertising copy and pass them to the target audience who may become customers.

Note that if you’re using Facebook ads to market a product, you’re unlikely to get a sale from your first ad. Typically, you’ll first need to add a Facebook pixel to your initial ad to let the platform target your ad to your audience.

Try targeting Facebook users who are interested in streetwear brands, as they may already be familiar with the product, making it easier to convert.

The denim jacket was listed by GQ magazine as one of the most essential menswear products in 2019. According to Google Trends (as shown below), we can see that the popularity of this product has increased significantly in recent years.

When you decide to buy a denim jacket, it is recommended that you look for one that is unique. Whether it is the cut, color, or texture, make sure your denim jacket stands out in some way from the competition.

Maybe your audience already has denim jackets, but if you want to sell your jackets, you need to give potential customers a reason why they must buy your product. This requires you to highlight the difference between your product and others in your marketing campaign.

Plaid suit pants now occupy an important place in the fashion circle. It can be said to be a must-have men's fashion item in 2019, which can add charm to any outfit.

Below is the Google Trends chart for plaid suit pants. The data in the chart shows that its popularity has indeed been rising rapidly since 2018.

It is expected that the popularity of this product will be even higher in 2019. Since this product is a trending product, there is enough room for small sellers to enter the market and start selling. Therefore, if you are a new seller, try selling plaid suit pants in 2019.

Striped shirts are a big trend in 2019. The product is very versatile and can be worn all year round. But according to Google Trends, we noticed that the product is most popular in the summer.

As the data above shows, the popularity of this product has been steadily increasing over the past few years and is expected to reach new heights this summer.

The reason for the rise in popularity is simple: this product is perfect for customers who are looking for new clothes for the upcoming holidays. And it can be easily paired with various other clothing items to make a person look more fashionable.

In your marketing campaign you should focus on pairing this product with other clothing products you sell and show it to potential customers, which will help you sell the product to your customers.

A great example of this is Urban Outfitters’ “Shop the Look” feature.

On the product pages of Urban Outfitters’ website, there is a “Shop the Look” feature that allows consumers to find any product on the model on the website. This feature can make it easier for consumers to place orders for products, so sellers can learn from this strategy in the marketing of striped shirts and then wait for sales to come.

In a previous article, I mentioned that double-faced fleece jackets are one of the best-selling women's clothing products in 2019, but in fact, this product is also suitable for men. In the past few years, double-faced fleece has gradually become the darling of the fashion industry, and its popularity shows no signs of declining. However, Google Trends shows (as shown in the figure below) that double-faced fleece jackets are seasonal products.

Therefore, you need to be strategic when choosing the targets for your marketing campaigns. Don’t just focus on the region when targeting, but also focus on what types of people are interested in the product and take note of their preferences. Then when running a marketing campaign, build on their interests and use features like Facebook ads to expand your audience.

The last best-selling men's clothing product is men's capri pants.

When the weather is hot, men prefer cropped trousers. In the past five years, the search trend of cropped trousers in the summer has been very high around the world.

When we looked at Google Trends data, we discovered something very interesting: the British are simply in love with capri pants.

Take a look at the following screenshot of Google Trends’ “Search popularity by region”:

This means that when developing a marketing campaign, you can target your audience to the UK and then just worry about the delivery of your message. I recommend using Instagram to promote this product, as you can use the platform to attract an engaged audience who are willing to follow your brand and promote your product.

Summarize

These are the 10 best-selling men’s clothing products of 2019.

If you are planning to open a men’s clothing store on Amazon, I hope you can get some inspiration for product selection from this article.

Finally, what do you think of the 10 products listed in this article? What other men's clothing do you think has high potential to sell? Please share your thoughts with us in the comments below and we will take a look.