U.S. online grocery sales increased 18.7% year-on-year in December, with strong performance in the second half of the year

It is learned that on January 14, according to foreign media reports, according to the latest data from Brick Meets Click/Mercatus, US consumers continue to increase their online grocery spending. In December 2024, total online grocery sales reached US$9.6 billion, an increase of 18.7% year-on-year, and annual sales increased by 9%.

Data shows that in December 2024, the monthly sales of the US online grocery market was US$9.6 billion, exceeding US$9.5 billion for the fifth consecutive month, an increase of 18.7% over last year. In the first half of 2024, overall online grocery sales were relatively stable, increasing by only 0.3% compared with the first half of 2023. However, in the second half of the year, sales increased by 17.7% year-on-year, driving the total sales for the whole year to increase by 9% year-on-year.

All three delivery methods achieved year-over-year sales growth in December. Delivery sales increased 24.6% year-over-year to $4.0 billion, accounting for 41.7% of total online grocery sales, up from 39.8% in the same period last year. Pickup sales increased 5.3% year-over-year to $3.8 billion, accounting for 39.4%. Home delivery sales increased nearly 40% year-over-year to $1.8 billion, accounting for 18.9% of total online grocery sales, up from 15.9% in December 2023.

At the same time, the sales performance of the three delivery methods also showed changes in the first half and the second half of 2024. The growth rate of delivery sales increased from less than 4% in the first half of 2024 to more than 25% in the second half of the year. The growth rate of home delivery sales also increased significantly, from 5% to nearly 20%. Self-pickup services showed a downward trend in the first half of the year, with a decrease of 4%, and sales increased by nearly 8% from July to December 2024.

Brick Meets Click said that the main difference between the first half of 2024 and the second half is the popularity and promotion of subscription and membership programs in the middle of the year. These programs have been vigorously promoted since the middle of the year and continued in the following months. Major retailers have launched discounts ranging from 33% to 80%, and this strategy has significantly promoted consumers' purchase intentions.

David Bishop, partner at Brick Meets Click, pointed out that while subscription and membership plans are not new, deep discounts are a new development in recent years. These discounts provide consumers with substantial savings opportunities, which has aroused strong responses from them. This move not only increases consumers' loyalty to selected suppliers, but also encourages them to increase their order volume, which helps suppliers increase their market share while improving customer engagement and retention.

Author ✎ Rayna/

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