What is the Amazon Influencer Program? Amazon Influencer Program Review

introduce

The relationship between influencers and Amazon is exclusive, and influencers are not allowed to promote for other platforms.

Influencers must have a YouTube, Instagram, Twitter, or Facebook account to qualify.

Amazon will select influencers based on multiple dimensions including number of fans, content quality, fan interaction, content relevance, etc.

Application Steps

1. List your social media account URLs in Amazon’s Public Profile Page Settings.

2. Verify that your email address is correct in Amazon Account Settings.

3. Apply and confirm your interest at: https://affiliate-program.amazon.com/influencers

process

Influencers need to apply and be approved before they have the opportunity to join the Influencer program. Amazon will reply to the approved influencers with a confirmation email and attach a unique URL, which the influencers can then share on their social media. When shoppers purchase a product through the link, the influencers will get paid.

Factors for Amazon Influncers Review

Number of fans

Fan Engagement

The quality of content published by influencers

Amazon product relevance

What should Amazon sellers do?

First, find internet celebrities who match your products. People who have played social networking games must understand that internet celebrities are also classified into categories such as fashion, food, technology, etc. We need to find relevant internet celebrities and then build good relationships with them.

Second, if you have a new product online, you can also let influencers test your product on their channels to check the market for your new product, or display your product on the influencer’s Amazon Influencer Page. These are all feasible.

Third, the biggest use of influencer marketing is to shape your own brand image and brand awareness through influencers, or directly create your own influencer image is also a great tool for promotion.

Advantages

The Amazon Influencer Program helps sellers increase sales, no longer just through their own traffic and conversions.

The Amazon platform "matches" influencers, allowing more influencers to share products through social media marketing. Sellers can also push products directly to the influencer's page through influencers, which also reduces the process of sellers having to find influencers themselves.

What is the difference with the Amazon Affiliates program?

The key difference is exclusivity. Anyone can sign up to become an Amazon affiliate, which allows you to create links and shopping ads to use on your own website or blog. When visitors click through and purchase a product, affiliate marketers earn a commission from those sales.

However, influencers need to apply and be approved before they have the opportunity to join the Influencer program. Amazon will reply to the approved influencers with a confirmation email and attach a unique URL, which the influencers can then share on their social media. When shoppers purchase a product through the link, the influencers will get paid.

In addition, the Amazon Influencer Program makes it easier for shoppers to browse products recommended by influencers. Because Amazon creates the marketing pages, the shopping experience is smoother and allows influencers to quickly market without having to create their own websites.

References

• 1. My brother-in-law launched the Amazon celebrity plan! : Baijiahao [reference date 2018-09-04T16:00:00.000Z]