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Have you ever encountered a situation where your account was suddenly audited by Amazon, and you were at a loss about what to do with the audit email you received? Today, I will explain to you under what circumstances you may be audited by Amazon, and what to do after receiving the audit email?
1. Newly registered accounts may receive a review email within a week Under normal circumstances, newly registered users will receive a follow-up email from Amazon within a week, which indicates that you may need to provide the following information to speed up the review of Amazon's newly registered account: 1. Provide a link to another store that is already selling the product For example, eBay, AliExpress, Dunhuang, but don't use Chinese websites like Taobao. The store link provided must be clean and have not applied for an Amazon account. And the website store provided cannot have counterfeit or infringing products. This is very important. If you have an independent website, you must provide it. 2. Your company name/merchant name/entity name used for transactions and sales, and detailed description of your sales plan as well as supply and inventory status. For example, what products do you mainly sell? How many years have you been doing cross-border e-commerce? Do you have a factory? Do you have products suitable for overseas sales? How is the team configuration? Are the suppliers stable? Is the logistics guaranteed? Are you willing to use FBA vigorously, etc. The more supporting materials you provide, the easier it will be to pass. The more detailed the description, the higher the approval rate. 3. Invoices for purchasing products from suppliers or distributors. 4. The inventory of products you plan to sell on Amazon. 5. Request to provide the product’s ASINS code. After registering an Amazon account, you do not have the right to sell, but you can list products. You can upload a series of products to the Amazon backend, and it is recommended to upload no less than 50 products. The more the number, the greater the chance of passing. Note: The uploaded products must meet Amazon's requirements and correspond to the URL provided above (products uploaded during the review period must use GS1-authorized UPC codes). 6. If the product you sell is an agent brand, you must provide a genuine brand authorization letter. Amazon likes to sell branded products, but at the same time it strictly prohibits infringement. If your product has a registered foreign trademark, please provide the trademark so that your account can more easily obtain sales rights. 7. If the product contains electronic components, please provide written documentation to prove that the product has passed testing and is suitable for safe use by consumers. For example, you can ask your supplier to provide you with CE certification, because this certification will greatly increase your registration success rate. Experience recommendation: Prove your strength and team configuration to Amazon more. On the premise that all the information is clear, the answers to the above questions directly determine whether the account is granted sales permission. After all the information is prepared, send it with the account information to the Amazon review department email address [email protected] or the Appeal in the specified email in the notifications of the account. 2. What are the reasons for the account being reviewed? The first thing you need to understand is that almost every account, especially new accounts, may be under review. This is an operation evaluation and assessment made by the Amazon platform based on business safety considerations. So, when you face this situation, you don’t need to be too nervous, just read carefully to understand the reasons why the account was reviewed. If it is just a routine review that does not affect current sales behavior, you can ignore it and just do a good job in sales, quality and customer service to maintain the good performance of the account. Account assessments that do not affect sales behavior usually receive emails similar to the following: This type of account review is a normal review. There is no need to worry about account security, just operate it well. There is also an email like the following, which will have a greater impact on the account, and pessimistically speaking, it may even lead to the removal of the account's sales privileges: Emails like this remind you of an account review, which means your product won’t be displayed and your sales will be interrupted. It usually takes about a month to get a final reply, but the appearance of this email means that there must have been some problems with your early sales, and you need to reflect carefully and prepare countermeasures. On the Amazon platform, Amazon has done its utmost to provide a relatively fair and just operating environment. Therefore, it requires all sellers to operate with integrity and provide high-quality products and services to meet the needs of consumers. Based on this, as a seller, during the operation process, you must proceed from the standpoint of the platform itself and do a good job in sales operations. The most common situations where an account is reviewed include: 1. New accounts have seen a surge in sales in a short period of time As a new account, there are few or no reviews and customer feedback. When sales increase rapidly, the platform will be concerned about whether the seller is honest, whether the goods will not be shipped after the loan is released, whether the seller's quality control is up to standard, whether there will be a large number of disputes over defective products, the level of the seller's customer service, whether there will be poor communication with customers, etc. Based on this, Amazon will intercept the payment after the system automatically detects it, leaving a certain amount of time to evaluate the status of the account; 2. An account that is operating normally experiences abnormal changes within a short period of time For example, if sales fluctuate, disputes and negative reviews suddenly increase, and delivery time suddenly lengthens, these information are all conveying to Amazon that there may be potential risks in the account. At this time, Amazon will also intercept the receipt to leave time to evaluate the account risk. 3. Infringement complaints In this case, an account often receives multiple infringement complaints in a short period of time. Amazon also finds that the products you are selling still have potential infringements during system detection. At this time, the platform will send an email reminder and suspend your account to make a more in-depth risk assessment. Knowing the reasons why the account was reviewed, as a seller who wants to operate on the Amazon platform for a long time, you must make plans based on your own situation to avoid reviews that affect the security of your account. For new accounts, you need to control the sales rhythm. Let alone novices, even if you are a big shot with excellent operation skills, you still need to properly control the sales rhythm of new accounts. Generally speaking, the first three months of a new account is a short-term assessment period. Do not let the sales volume surge. Just keep the account growing steadily while having sales. A monthly growth rate of 1.5 times is a good rhythm. If the sales volume is $3,000 in the first month and soars to $30,000 in the second month, similar situations will basically cause the account to be audited. As for what kind of audit it is, it depends on other factors. For accounts that are operating normally, it is also necessary to grasp the sales rhythm. A flat or stable growth, or a slightly larger growth with the coming of the peak sales season, are all good rhythms, but in addition to sales, operators must also pay attention to their store's praise rate, delivery time, email response time and other indicators that directly affect account performance. 3. Cases related to account review 1. How to determine whether the Amazon account has passed the review? The first method: Pay attention to your email in a timely manner. The review team will communicate with you in a timely manner via email regarding the review status of your account. The second method: There will be a reminder in the background when uploading the product 2. If the professional seller account fails to pass the review, will Amazon still charge monthly fees? How can I close this account? As long as you choose the Professional Seller Sales Plan when you register, the monthly rent will still be deducted even if the account is suspended. Many sellers have encountered this situation before, but they can usually write to Amazon to get the monthly rent back. As for closing the account, you can directly contact Amazon customer service to request closure. 3. The account has passed the review, why is the red flag still red? Generally, you need to submit the information for review. If it is approved, you don’t need to worry about this little red flag. You can upload the product normally and cross out this little red flag.
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