Amazon has launched a new ultimate anti-counterfeiting plan! Infringement and counterfeiting will only lead to death!

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Regardless of which e-commerce platform, counterfeit and imitation products are pain points for sellers and platforms. Although Amazon is already an e-commerce platform with strong patent protection, infringement and imitation products are still rampant.

Amazon has always taken a resolute stance against such products, and the continuous introduction of policies and algorithm updates have also helped brands safeguard their rights, but the gains have been minimal.

Finally, Amazon made the ultimate attempt to delegate the right to fight counterfeiting to the brands themselves!

This is the new plan Amazon announced yesterday

——Project Zero

What does it mean to give the right to fight counterfeiting to brand owners? As a brand, if I see someone counterfeiting my products, I will delete them directly . Yes, the essence of the Zero Plan is so simple and crude !

In the past, brands that discovered counterfeit products needed to submit an application to Amazon, and after a series of tedious and time-consuming evaluation processes, Amazon would ultimately decide whether to remove the product.

Now, all brands invited to participate in Amazon's Zero Plan have the right to delete listings on the Amazon website that they believe to be counterfeit and shoddy goods , and they do not need to pass Amazon's review.

As part of the Zero Plan, Amazon also provides all participating brands with the ability to generate exclusive codes, which can be printed or displayed on existing product packaging using labels. When the goods enter the warehouse, Amazon can verify the authenticity of the product through this exclusive code and charge per piece. It is like a replica of the "Transparency Plan".

This may be Amazon's boldest attempt in recent years, giving the right to judge and delete counterfeit products directly to the brand owners themselves . This is a decision that requires a high level of trust in the brand owners.

However, participating in the Zero Plan does not mean that brands have absolute say in judging counterfeit sales. Deleted third-party sellers also have the right to appeal to Amazon, and Amazon also has a special working group to supervise these participating brands to ensure that they do not abuse their rights.

Currently, more than a dozen brands have announced their participation in the program, and Amazon hopes that all brands will eventually join the program. For all participating brands, the function of deleting counterfeit product listings is free of charge.

I believe that with the cooperation between Amazon and brands, the number of counterfeit goods on Amazon can be completely reduced to zero . This is the significance of the Zero Plan .

For sellers who are pursuing a refined approach to brand operations, this is a great opportunity. The official application link has now been provided. As long as you submit relevant information, you can become a candidate brand for the Zero Plan!

For sellers who need to know about the plan or want to be a candidate, I have prepared the official registration link for you. Scan the QR code below to send me a private message to get it!

PS. If you want to join the seller discussion group, you can also private message me to let me add you to the group

Source: Cross-border Business School

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