Following ChatGPT, the human-like video model “Sora” launched by OpenAI has once again ignited a new round of artificial intelligence.On February 15, local time, "Sora" was launched on the OpenAI official website, which caused a stir. Immediately, topics such as #Sora concept stocks soared# and #The first group of people who make money from Sora have appeared# became hot searches, shocking the world.As an important landing scenario for AI technology, will the cross-border e-commerce industry be affected by the arrival of "Sora"? Will cross-border practitioners who are actively "seeking change" adopt "Sora"? Judging from the feedback from the industry, the answer is almost certainly yes.It is learned that according to OpenAI's official website, Sora is a text-based video AI model developed by OpenAI that can generate videos up to one minute long based on text instructions, creating complex scenes with multiple characters, specific types of movements, and accurate subject and background details.▲The picture comes from OpenAI official website Although OpenAI stated that the current Sora still has weaknesses such as "difficulty in accurately simulating complex scenes" and "may confuse spatial details of cues", judging from the demonstration video it released, Sora is significantly ahead of other cultural video models, enough to push AI video generation into a new era.It is understood that before Sora, not only small startups such as Runway and Pika had developed Vincent video models, but large technology companies such as ByteDance and Google had also entered the field with their own models, but none of them could escape the limitations of Vincent videos with a single output perspective and short duration.In contrast, Sora's demonstration video is not only one minute long, but can also generate highly detailed backgrounds, complex multi-angle shots, and multiple emotional characters through a single prompt word... This has not only shaken the technology industry, but also allowed many cross-border practitioners to see the dawn of the latest wealth-making opportunities.Previously, ChatGPT became popular overnight in the cross-border circle, and many cross-border practitioners followed suit and widely applied ChatGPT in multiple scenarios to achieve cost reduction and efficiency improvement. Survey data shows that in 2023,33% of cross-border companies are using ChatGPT, and nearly 15% of companies are expected to put it into use.Even though Sora is not yet fully open for use, there are already many related tutorials and training courses circulating in the industry. This undoubtedly shows that cross-border practitioners are paying more and more attention to AI.So, what opportunities and challenges will Sora bring to cross-border e-commerce sellers?From a dialectical point of view, Sora is indeed expected to reduce the pressure on cross-border sellers to generate product videos. A senior seller said that in the past, shooting product videos often required a complicated process, which was time-consuming and labor-intensive. With Sora, you only need to input text instructions or pictures in a few minutes to generate a 60-second high-definition product video, which is undoubtedly a very powerful operational boost.At the same time, Sora can also be used to generate high-quality video content and publish it on short video platforms such as TikTok, which can help promote product marketing and improve productivity and efficiency. Some sellers even boldly mentioned that Sora can be used to create videos, build virtual IPs, endorse cross-border sellers' own products, and establish a cyber moat.On the other hand, based on the fact that AI-generated texts have previously been identified as "AI content" by Amazon, a small number of sellers believe that videos generated using Sora are at risk of being identified as AI videos or false content .However, based on comprehensive feedback, many sellers still believe that Sora is an AI tool worth trying.
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What do you think of Sora?The single choiceRecently, Amazon’s latest new features seem to complement this model.It is learned that recently, Amazon Global Selling announced an update to the platform's post tools and launched a short video function: vertical short videos of less than 60 seconds and 9:16 can be posted in the post, including a short title, and the displayed products will be fixed at the bottom of the screen.Currently, this feature is available on the US site without any additional charge.It is understood that Amazon sellers can upload videos to introduce products in listings. After the launch of this feature, Amazon sellers can use more video posts to convey more information to shoppers and build brand image.It is worth noting that since the post is equivalent to the brand’s social account on Amazon, this feature also has the same “watch and buy” social attribute as TikTok short videos. Shoppers can place orders directly through video posts , which can also help sellers effectively improve conversion rates to a certain extent.According to the speculation of sellers, Amazon launched this feature because it aimed at the short video track and wanted to give sellers a new traffic outlet. On the other hand, it meant an increase in the weight of product videos . According to a survey, 90% of users said that videos help them make purchasing decisions, and the conversion rate on landing pages with videos increased by 80%.Therefore, the key for Amazon sellers to seize this new traffic source undoubtedly lies in the production of product videos, which also coincides with Sora launched by OpenAI - short video generation within 60 seconds.With the rise of AI technology, cross-border e-commerce based on content, pictures and videos has become a core scenario.If cross-border e-commerce practitioners can also integrate Sora into the cross-border e-commerce industry like ChatGPT, it will undoubtedly liberate more operational productivity.However, for now, Sora has not been officially opened for use. What sparks will the cross-border industry create in the future? The answer will only be determined by time.What do you think about this? Welcome to discuss in the comment area~
