Share some practical product selection methods and techniques, common misunderstandings, and how to avoid infringement

1. The price of goods should be between 20 and 50 US dollars. Try not to be lower than 20 US dollars. The profit will be low and the operation will be difficult.

2. Product weight (preferably between 1 and 2 pounds) to reduce logistics and warehousing costs.

3. Market capacity, the criteria for determining whether a product has a market

a. The product is ranked within 5000 in the major category

b. The top three keywords have more than 100,000 searches per month

c. Check other platforms, such as eBay, to see if similar products are also on sale.

4. Product quality. The products should be sturdy and durable, not easy to break or deform. Especially during transportation, fragile products need more attention.

5. Number of reviews. The first page of product search should contain at least 2-3 products with less than 50 reviews.

6. Profit margin: gross profit should not be lower than 30%, so the overall operation idea should be considered clearly when setting the price, so as to avoid abandoning the product due to profit issues after it is put on the shelves.

7. There is room for improvement and optimization of listings, A/B testing, and the use of software such as Splitly. 8. Regarding the problem of rapid replication, can it be easy to find suppliers for the products in China?

9. Non-seasonal products are especially good

10. Scalability: Is it possible to develop other related products to expand the brand? 11. Is there room for upgrading and improvement of the product itself?

12. The product has the nature of needing to be purchased regularly

13. Products have a variety of keywords. Keyword selection method:

a. Associative words in Amazon search box

b. Automatic keyword recommendation for pay-per-click advertising;

c. Find the most frequently used words in the titles of the top 50 similar products

d. Others, such as borrowing related software

14. Define target customers and whether they are consumer groups

15. Due to regional and cultural differences, there may be differences in size, color and style, as well as the races, body shapes, weather and habits involved in each market.

4. Category-based product selection method More and more companies are operating multiple accounts. On the one hand, it can reasonably avoid store risks, and on the other hand, it is conducive to the overall layout of products. Generally, some companies plan their stores according to categories, such as Account A positioning computer office and consumer electronics categories, Account B positioning outdoor categories, Account C positioning maternal and child and pet categories, etc. The biggest advantage of this model is that it is conducive to sellers to conduct in-depth mining of categories, rather than looking through all categories without purpose every day and finding that there are no good products. In addition, in terms of store category positioning, try to find several categories of products that are related or similar, such as furniture categories and tool categories in one store.

5. Related recommendation product selection method. Relevant data shows that about 35% of orders on Amazon come from the related traffic recommendation of the listing details page. It is conceivable that this part of the related recommended products is also of reference significance for sellers to select products. For example, when searching, enter can opener, click on a listing, and you can see Frequently bought together, Sponsored products related to this item, Customers who bought this item also bought, Compare with similar items, etc.

6. Product selection method using FB groups Increasing reviews is an important task in Amazon operations. Many sellers stay in Facebook groups almost every day and post crazily. So think about it the other way around: the products posted by other sellers must also be their main products. Can we sell them too? If you see a product that catches your eye, it is recommended that you collect the picture subconsciously and go to the homepage to use product selection software for data analysis.

7. WeChat group selection method. Since I came into contact with Amazon, there have been more and more WeChat groups in my mobile phone, including various WeChat evaluation groups and various so-called cross-border e-commerce exchange groups. First of all, we don’t judge the efficiency. For me, I just look at the posts of other sellers to see what products they are. If I come across fun and interesting products, I will collect the pictures and take time to do research.

8. Product selection method for independent sites: Currently, most people are limited to selecting products on the Amazon platform, so they have never studied other third-party platforms. For example, other third-party platforms: Ebay, AliExpress, etc., you can go to see what new arrival products are available.

3. Google Trends: Sellers can search by product keywords or associated keywords to find products with higher search popularity.

4. Keepa plug-in: It can not only monitor the historical price and historical ranking of the product, but also record the growth of the sku’s flash sale record and the number of comments.

5. Camelcamelcamel: Click to enter the details page of any Amazon product, it will show the sales ranking changes and price history of the product, which is very helpful for analyzing the product life cycle.

How to avoid copyright infringement

1. You can search directly on the official website using keywords:

2. Use Google Image Search to identify it;

3. You can determine whether the product has a patent by looking at the supplier’s price and minimum order quantity, or directly consult with an experienced distributor;

4. Check the number of sellers on Amazon and the degree of copycat sales. Ask suppliers for advice and communicate with experienced sellers.