Easter spending in the U.S. is expected to reach $24 billion! Consumers plan to buy these...

Easter spending in the U.S. is expected to reach $24 billion! Consumers plan to buy these...

According to an annual survey by the National Retail Federation and Prosper Insights & Analytics, U.S. consumers will hit a record high of $24 billion this Easter, up from $20.8 billion in 2022 and $21.7 billion in 2020.

The survey found that 81% of Americans will celebrate Easter, with per capita consumer spending reaching $192.01. The top Easter items consumers plan to buy include candy ($3.3 billion), gifts ($3.8 billion) and food ($7.3 billion). In addition, they will spend $4 billion on clothing, $1.8 billion on flowers, $1.7 billion on decorations, and $1.1 billion on greeting cards.

As in previous years, the majority of consumers (54%) said they will buy Easter gifts from discount stores. Other shopping destinations include department stores (42%), online (33%), local and small businesses (22%), and specialty stores (20%).

“This year’s Easter sales will see unprecedented growth, driven by consumers planning to buy more Easter apparel and gifts,” said Phil Rist, executive vice president of strategy at Prosper. “In particular, consumers aged 35 to 44 will spend more than any other group.”

Here are some other findings from the survey:

- About half (54%) of those who do not plan to celebrate the holiday plan to use the Easter holiday to buy bargains. They expect to spend $23.41 per person, mainly looking to buy candy and food.

-Those planning to celebrate said their inspiration for Easter-related purchases was traditional customs (63%), socializing with family or friends (31%), sales or promotions (29%), store displays or decorations (23%), and exclusive or seasonal products (20%).

-The most popular Easter Sunday activities this year include cooking a festive meal (56%), visiting friends and family (50%), going to church (43%) and hunting for Easter eggs (34%).


Editor ✎ Nicole/

Disclaimer: This article is copyrighted and may not be reproduced without permission.

<<:  Walmart joins e-commerce layoffs, cutting hundreds of warehouse employees

>>:  Chewy's fourth-quarter revenue grew 13.4%, and it plans to start international expansion!

Recommend

Let me tell you a little secret of the service provider industry:

Once a difficult business is successfully operated...

What to do if the product is out of stock

<span data-shimo-docs="[[20,"一、断货的后果"...

What is The Iconic? The Iconic Review

Iconic is a fashion e-commerce website targeting y...

Amazon Advertising's mysterious insight tool helps sellers become stronger

Have you ever been tripped up by these difficultie...

How to delete negative feedback on Amazon?

According to a survey, about 65% of buyers check r...

How to get through the most difficult moments when starting Amazon alone

I came into contact with Amazon after graduating i...

What is the legendary Amazon hyperlink?

As an Amazon seller, you must have been looking f...

What is Namshi? Namshi Review

Namshi is a fashion + shopping website in Arab cou...

What is SF Express (International)? SF Express (International) Review

In the field of international logistics services, ...