What is TikTok? TikTok Review

About TikTok

In May 2018, Tik Tok ranked first in the overall rankings of both Google Play and App Store in Vietnam. The core of Douyin's globalization strategy is to expand its technology overseas, provide a unified product experience for global users, and adopt localized operation strategies that meet local needs for different markets. Tik Tok was launched in August 2017.

By the end of June 2018, Tik Tok and musical.ly covered more than 150 countries and regions around the world, and became the most popular short video apps in Japan, Thailand, South Korea, Vietnam, Indonesia, India, Germany and other countries. In Japan, Tik Tok users reached 20 million, while the total population of Japan is 100 million. In May 2018, Tik Tok won the first place in the overall rankings of both Google Play and App Store in Vietnam.

Algorithm Features

First: When a new video enters TikTok's traffic pool, the system will capture the video screen and randomly match users with the title keywords. After the review is passed, it will be pushed with low traffic, with an average of 500 to 1,000 exposures.

Second: After the first stage, the system will conduct a comprehensive analysis and scoring based on the user's behavioral feedback: including likes, follows, comments, reposts, video viewing time and other data dimensions. If the score is high, the system will push the second wave of traffic, otherwise it will stop pushing.

Third: If the first two waves of data perform well, this video basically has the potential to explode and can be pushed in a loop to a larger traffic pool.

Traffic pool algorithm keywords: content competitiveness, completion rate, replay rate, number of comments, number of likes, number of reposts

Tiktok has a high proportion of female users, 60% of whom are from Generation Z. Compared with Facebook, the user population is younger and more individualistic. For e-commerce, this is also the population with the greatest purchasing power in the future.

About download and installation

1. Prepare materials

1. Mobile Phone

2. Use the Internet scientifically

3. Registration method (Facebook.Google account or foreign calling card)

4. Apple ID account (prepare an overseas Apple app store account, you can buy it on Taobao or borrow it from a friend)

2. How to install on an iPhone

Step 1: Unplug the card and connect to WIFI, and open the ladder to connect to the external network

Step 2: Borrow an overseas Apple ID to log in to the App store and search for Tiktok to download

Step 3: In Settings-General, set the phone's language (select English) and region (select the United States), and turn off GPS (to avoid being identified as a Chinese user by the official)

Step 4: Open Tiktok and register an account through Facebook or Google Mail to log in

3. How to install on Android phone

First of all: the download method for Android phones is very complicated: follow the official account and reply "Tiktok", and I will send you the installation package.

Step 2: Remove the card, connect to WIFI, and open the VPN to connect to the Internet

Step 3: Set the phone's language (select English) and region (select the United States), and turn off GPS (to avoid being identified as a Chinese user by the authorities)

Step 4: Change the phone location and system time zone to the VPN IP address

Step 5: Open TikTok and register an account (virtual SIM card, FB, Gmail, etc. accounts are all OK)

International influence

Strong technical strength and good product experience have made Tik Tok one of the most popular applications for locals in many overseas countries. According to statistics from App Annie, a third-party market data agency, Tik Tok is not only in Vietnam, but also in Japan, Thailand, the Philippines, Malaysia, Cambodia and other countries. It has topped the local App Store or Google Play rankings many times.

According to the Nihon Keizai Shimbun, a questionnaire survey was conducted on 100 Japanese passers-by, and 24 of them said they were playing TikTok. At this time, it was only half a year since TikTok landed in Japan, showing that the latecomer was catching up.

The overseas expansion of Tik Tok has also "exported" traditional Chinese culture overseas. When you open the Vietnamese version of Tik Tok, you can see "Chinese characteristics" everywhere. Ink paintings, traditional Hanfu, guzheng, pottery, and even Chinese songs have become popular elements in short videos. In addition to traditional Chinese costumes and ancient music, the Chinese mythological figure and cultural symbol Sun Wukong is also very popular on Tik Tok.

Honors

In January 2018, TikTok topped the charts in the United States, Japan, Germany, France, Vietnam, the Philippines, Indonesia, Malaysia and other countries.

In May 2018, TikTok ranked first in the overall rankings of both Google Play and App Store in Vietnam.

TikTok Marketing

It integrates the marketing capabilities of traffic products such as TikTok, Vigo Video, TopBuzz, BuzzVideo, News Republic, Helo, and Babe.

We bring together massive amounts of traffic, data, and high-quality content to provide comprehensive digital marketing solutions for global advertising partners, helping brands achieve efficient communication with users.

Related events

On July 3, 2018, Tik Tok was banned in Indonesia due to its negative content. The Indonesian Minister of Communications said that the reason for the ban was the large amount of negative content on the platform, "a lot of it is negative and indecent, and very inappropriate for children."

On April 24, 2019, the Madras High Court of India revoked the interim order that required the short video product TikTok to be removed from local app stores. After the Indian Ministry of Electronics and Information Technology officially receives the court's notice, it will ask Apple and Google to allow TikTok to be relisted in the app stores.

In Japan

TikTok landed in Japan in August 2017, and quickly gained popularity through rounds of fierce marketing. At the end of November of the same year, it ranked first on the free list of Japanese software stores for the first time.

In 2018, the international version of TikTok swept all kinds of popular word rankings in Japan that surveyed young people. In the "Ten Years Old Girls Special Trend List" of Mynavi Lab, TikTok ranked second in the "Popular Item Ranking", second only to milk tea.

References

• 1. A comprehensive review of TikTok's marketing methods and techniques: Saibei [cited on 2019-10-23T16:00:00.000Z]