eMarket predicts: The scale of social e-commerce buyers in the United States will exceed 100 million in 2022!

It is learned that according to the latest data from eMarketer, on average, in 2022, each social e-commerce buyer in the United States will spend $518, a year-on-year increase of 26.9%.

According to eMarketer's forecast, the annual spending of each social e-commerce buyer will continue to grow by double digits over the next three years, and by 2025, the spending of each social e-commerce buyer will increase to US$937.

At the same time, the number of social e-commerce buyers in the United States will also grow, but the growth will be less obvious. eMarketer predicts that the number of social e-commerce buyers in the United States will exceed 100 million in 2022. By 2023, more than half of social network users will make purchases on social platforms.

eMarketer also pointed out that more and more Americans will buy items on Facebook, Instagram and TikTok. In addition, Pinterest will also be popular due to the continuous improvement of e-commerce functions, and it is expected that Pinterest's e-commerce buyers will reach 16 million users in 2022.

It is learned that in 2020, social e-commerce sales in the United States saw a blowout growth, up 38.9% from 2019 to US$36.62 billion. By 2021, social e-commerce sales in the United States will be approximately US$36.62 billion, a year-on-year increase of 35.8%, and the growth rate will slow down compared with 2020.

Previously, eMarketer also predicted that by 2023, social e-commerce sales in the United States will reach US$56.17 billion; and by 2025, social e-commerce in the United States will become a US$79.64 billion industry.

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