How to deny ASIN when launching automatic advertising for new products?

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Article 62

On August 5, Amazon recently launched two free features: automatic advertising and the ASIN negation function.

This means that with negative product targeting, your ads will not appear when a consumer's search terms match their negative product selections. Merchants can include a negative list of brands and products that they wish to exclude from targeting options.

This is a great benefit for novices to use automatic advertising in the early stage. Why? Because search traffic is controllable, but associated traffic is not controllable.

Think about why the associated traffic is uncontrollable?

1. Easy to be attacked. If you put your newly launched product under a best-selling link, there is a high possibility that the other party will attack you.

2. The advertising budget is easily exceeded. New products are a blank sheet of paper, and the accuracy of the products associated with them is not very high, which will lead to a poor conversion rate because buyers will not buy even if they click on it.

This new function can negate ASINs that have low conversion rates and are likely to be attacked. So how should new products negate ASINs?

The first step is to open an ad group of the automatic advertising plan and click [Negative delivery].

Step 2: Click [Negative Products] next to [Negative Keywords].

Step 3: Click [Add negative product targeting]

Step 4. Select [Search] or [Input List] or [Upload], enter the ASIN to be negated, and then click [Exclude].

Step 5. After confirming that the entered ASIN is correct, click [Add Negative Product Targeting]

However, this feature is currently only available after the backend is updated. If there is no update, you can open a case to activate it.

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