What is Worten? Worten Review

Basic Introduction

Worten is Portugal's leading e-commerce platform, with more than 1.2 million SKUs in categories such as 3C, household appliances and consumables, and entertainment electronic equipment, and annual sales exceeding 110 million euros.

As the most well-known digital electronics retailer in Portugal, it has two online sites in Portugal and Spain. It can use the same account to operate both the Spanish and Portuguese sites or any of them at the same time, instantly access more than 230 physical stores, place orders online, and pick up the goods in the physical store.

In 2019, more than 5 million Portuguese people shopped at Worten, more than 4 million people have registered as "Worten Resolve" members, and more than 200,000 people place orders every day. It has the highest brand awareness among the public, with 55% of the audience knowing the brand, 8% of whom are from competing customers, and has won the "Most Trusted Brand in Portugal" award for nine consecutive years.

Platform Advantages

1. Occupy 40% market share

The brand has the highest brand awareness among the general public, with 55% of the audience knowing the brand, accounting for 40% of the market share, which is higher than Amazon Portugal’s traffic

2. Dual Sites

You can use the same account to operate both the Spanish and Portuguese sites or any of them

3. Offline stores to online stores, online stores to physical stores

Instant access to more than 230 physical stores, you can place orders online and pick up the goods in the physical store

4. 360-degree customer service

360-degree customer service center, as well as sales and technical team support to support your various demands

Settlement

Worten opened to Chinese sellers in March 2020 and began to recruit investors from China for the first time.

Entry requirements

1. Only for professional B2C sellers

2. Logistics conditions are met and delivery to Portugal and Spain is within 25 days

3. Only new products are available. Second-hand products are not supported for the time being.

Information required for entry

1. Enterprises need to provide mainland business license number or Hong Kong BR business license for settlement;

2. The merchant's bank account name must be consistent with the legal person registered in the business license;

3. The bank account (or receiving account, such as Payoneer, WF) must have BIC/SWIF, TIBAN. and the corresponding payee information of the business license, and it must be valid for 6 months.

Hot selling categories

Mobile phones, 3C consumer products, entertainment electronics, IT, home appliances, digital cameras

Platform Fees

1. Commission: The commission for the main popular categories is concentrated in the range of 7-15%.

2. Monthly rent: 29.99 Euros/month

Payment logistics

1. Directly transfer to the customer's Euro receiving account.

2. Direct delivery, arrive within 25 days.

language

Portuguese, Spanish and English.

Prohibited categories

fuel, adult toys, services, weapons, software, and perishable products (food or plants).

Advantages of Settlement

1. Just focus on sales: Worten's market is built on Mirakl (e-commerce platform service provider). At the same time, the platform is also connected to many e-commerce platforms, so sellers only need to focus on the most important thing - sales.

2. Dual-site operation: Worten currently has two major sites. You can use the same account to operate the Spanish and Portuguese sites or any one of them at the same time.

3. Large market and large traffic: It has higher traffic than Amazon Portugal, occupies 40% of the market share, and has the highest brand awareness among the public, with 55% of the audience knowing this brand.

4. Combination of online and offline: By joining the platform, you can access more than 230 physical stores. By providing online ordering and offline pickup services, you can increase sales and provide convenience for customers. This type of service orders currently accounts for 45% of online orders.

5. 360-degree customer service: A 360-degree customer service center, as well as the support of sales and technical teams, will support your various demands.

References