Basic Introduction

Amazon Business has developed rapidly since its launch. Through Amazon Business, global corporate and institutional customers can obtain hundreds of millions of business procurement-related products, special corporate prices and free delivery services, enjoy multi-user corporate accounts and customized reports and analysis, easily complete internal approval processes, and better control corporate expenses. This is great news for sellers.

Currently, Amazon Business is available to Chinese sellers in seven countries, including the United States, five European countries (England, Germany, France, Italy and Spain) and Japan.

Commission Collection

There is no additional fee to open Amazon Business, and you can enjoy tiered commissions and shipping discounts. At the same time, Amazon Business has prepared many free features for sellers, such as corporate pricing, quantity discount settings, uploading corporate qualifications, etc. Amazon Business also has a series of B2B projects, such as online inquiry, Amazon wholesale mall, etc.

Amazon Business participation requirements include:

Low pre-shipment cancellation rate (less than 1%)

Low late shipment rate (less than 2%)

Low order defect rates, such as few guarantee claims, returns and/or chargebacks (less than 0.5%)

Each business order package must have a tracking number

Each business order package must have a packing slip

Each corporate order package must have a purchase order number

How to Join

Sellers who have not yet opened a store on Amazon can apply to become an Amazon Business seller through the Amazon Business China team.

Sellers who have already opened stores on Amazon and have met the relevant requirements of Amazon Business can directly activate the Amazon Business function on the seller platform.

Requirements for opening a store on the Japanese website

There is no additional fee to open Amazon Business, and you can enjoy tiered commissions and shipping discounts. At the same time, Amazon Business has prepared many free features for sellers, such as corporate pricing, quantity discount settings, uploading corporate qualifications, etc. Amazon Business also has a series of B2B projects, such as online inquiry, Amazon wholesale mall, etc.

Amazon Business provides tools for Chinese sellers including

1. Enterprise pricing and volume discounts - Sellers can set exclusive pricing and volume discounts for enterprise customers.

2. Settlement by invoice - Corporate customers can settle according to the monthly invoices issued by the seller. Settlement by invoice amount is one of the most commonly used settlement methods for corporate customers. Amazon third-party sellers will gain more business opportunities due to this function. In addition, Amazon can also provide credit risk assessment, quotation and collection services.

3. Exclusive products and offers for corporate customers - Sellers can choose exclusive products and prices that are only displayed to corporate and institutional customers.

4. Amazon Logistics Service - Through FBA service, sellers can store their products in Amazon's operation center, and Amazon will complete the sorting, packaging, transportation and customer service after the customer places an order. Sellers using FBA service can support free delivery service, and registered corporate and institutional buyers can enjoy free delivery service within a certain period of time.

Recruitment Advantages

1. Millions of corporate and institutional buyers tap into the trillion-dollar blue ocean market

The site covers the world's major e-commerce countries and millions of high-quality corporate and institutional buyers, effectively helping Chinese companies to expand overseas with high quality and tap into trillions of dollars in global commercial procurement opportunities.

2. Localized services, long-term support, assistance and consultation from a professional team

The Amazon Business team in China will provide you with a full range of professional services. In the first year, we will provide investment promotion team to help you get started. In the second year, we will provide management team to improve operational capabilities. We will also provide seller support team to provide after-sales support.

3. Unique functions and projects simplify transactions and provide multiple supply possibilities

It has a series of free tools to help sellers complete transactions easily.

4. Help Chinese companies easily build international brands

Enjoy brand building services and better access to programs such as Transparency and Amazon Brand Accelerator, which effectively help sellers promote and protect their brands, allowing Chinese companies to easily build international brands.

Buyer Advantages

Business and institutional buyers who sign up for Amazon Business can enjoy a variety of tailored features and services, such as:

1. Business Prime

Business Prime is an annual membership program designed for corporate and institutional buyers of Amazon Business. The program not only provides fast and free delivery services for corporate and institutional buyers, but also provides convenience, value, analysis and management for their purchases. All Business Prime members can enjoy fast, flexible and free delivery services when purchasing eligible items. Business Prime members of small/medium/large enterprises can also use enhanced procurement management and advanced data analysis functions:

01 Procurement guidance: This service tool can support managers to formulate their own procurement strategies, such as setting a designated supplier and its products or a certain product category as a "grass recommendation" so that procurement personnel can understand the company's procurement strategy and rules more clearly and intuitively. This function will help companies reduce expenditure risks and improve procurement compliance.

02Expenditure Visualization: Based on the powerful support of AWS QuickSight, this function can intuitively display the company's expenditure status through complete data charts, thereby greatly saving the time of downloading, analyzing data and expenditure trends.

2. Corporate buyer account

Business and institutional buyers can create a single-user or multi-user business account, invite more users to join the account, and easily share information such as payment methods and delivery addresses.

3. Procurement approval

Buyers can create approval processes and better understand and manage corporate spend through procurement data analytics.

4. Amazon Tax Free Program

Businesses and institutional buyers who qualify for duty-free purchases can easily register and join the Amazon Tax Free Program. They only need to obtain tax-free certification through the ATEP wizard to purchase tax-free goods on Amazon. The Amazon Tax Free Program is also available to customers who register for Amazon Business and purchase using an Amazon Canada regular account.

Claudia Vorlaufer, Vice President of Procurement and Logistics at Earls, said: “Amazon Business not only provides a wide selection of products and makes ordering and receiving easy, but also provides customized shipping solutions for us, helping us receive larger shipments and consolidate shipments. In the future, we will also have the opportunity to purchase more products through Amazon Business.”

Seller Advantages

In addition to enabling third-party sellers to directly reach millions of corporate and institutional end buyers around the world, Amazon Business also provides a range of tools and services to help third-party sellers, such as:

1. Enterprise Pricing

This service not only provides bulk purchasing options for corporate and institutional buyers, but sellers can also set bulk purchase discounts for corporate and institutional buyers so that they can provide them with exclusive discounts when they purchase in large quantities.

2. VAT calculation service

This service can help sellers automatically issue VAT invoices and provide them directly to buyers. (But only on Amazon Europe)

3. Business Report

Sellers can better understand, manage and develop their B-side business by viewing the sales overview in the business report.

Development Overview

In April 2015, Amazon's B2B platform AmazonSupply was officially renamed Amazon Business, a one-stop commercial procurement site for corporate and institutional buyers. Within one year of its launch, it won 400,000 corporate and institutional buyer account registrations, with sales exceeding US$1 billion and a monthly growth rate of more than 20%.

Amazon launched the "Amazon Business Seller Recruitment Program" to Chinese sellers in December 2016.

In September 2017, Amazon announced the launch of Amazon Business in Japan to meet the growing corporate procurement needs in the Japanese market.

On February 7, 2018, Amazon Business France was launched.

In 2018, Amazon's B2B e-commerce platform Amazon Business was launched in Italy and Spain, expanding its business in Europe. The B2B platform now covers five European countries.

In July 2019, Amazon announced the launch of Amazon Business Prime service in the UK.

On October 29, 2019, Amazon launched Amazon Business and Business Prime services on the Canadian site!

References

• 1. Commission collection: Amazon official website [reference date 2018-02-27T16:00:00.000Z]
• 2. Amazon Business launches in Italy and Spain: Seller Home [cited on 2018-09-20T16:00:00.000Z]