|
It is learned that on April 25, Anker Innovations disclosed its 2023 annual report. During the reporting period, Anker Innovations achieved total operating revenue of 17.507 billion yuan, an increase of 22.85% compared with the same period last year; net profit was 1.615 billion yuan, a year-on-year increase of 41.22% ; net profit after deducting non-recurring items was 1.344 billion yuan, a year-on-year increase of 71.88%. ▲ Picture from Anker Innovations
By product category, during the reporting period, Anker Innovations' charging and energy storage products achieved revenue of 8.604 billion yuan, a year-on-year increase of 25.12%, accounting for 49.14% of total revenue; smart innovation products achieved revenue of 4.541 billion yuan, a year-on-year increase of 18.72 %, accounting for 25.94% of total revenue; smart audio and video products achieved revenue of 4.285 billion yuan, a year-on-year increase of 26.47%, accounting for 24.48% of total revenue.
▲ Picture from Anker Innovations
By region, Anker's revenue mainly comes from overseas markets, with overseas revenue of 16.8 billion.
In terms of market, Anker Innovations' performance in core markets such as North America and Europe remains stable. Its revenue in North America was approximately 8.4 billion in 2023, accounting for 47.81%.
▲ Picture from Anker Innovations
As global economic growth remains slow and uneven , Anker Innovations, as a perennial winner in the 3C category with an extremely fast pace of updates and iterations, can achieve performance growth thanks to its two core development strategies. First, it focuses on product research and development and attaches importance to the development strategy of technological innovation. In 2023, Anker Innovations' R&D investment was 1.414 billion yuan, a year-on-year increase of 30.86%, accounting for 8.08% of its operating income, which continued to be at a relatively high level in the industry. ▲ Picture from Anker Innovations During the reporting period, Anker launched new products in all three major categories. In terms of charging and energy storage products, Anker's Prime multi-port fast charging series launched 7 new products, committed to improving the intelligence and flexibility of charging technology; in the smart audio and video category, Anker's soundcore brand also released two new products in the open listening series - AeroFit and AeroFit Pro. As of the end of the reporting period, Anker Innovations has obtained a total of 173 invention patents, 848 utility model patents, and 594 appearance patents worldwide. Second, it regards brand building and creating brand value as long-term development goals. As a well-known global consumer electronics brand, Anker Innovations focuses on sub-categories in the fields of charging energy storage, smart audio and video, and smart innovation. It has successfully built a brand matrix consisting of six major brands, including Anker, eufy, soundcore, Nebula, AnkerWork, and AnkerMake .
▲ Picture from Anker Innovations In June 2023, according to the "BrandZ™ China Global Brands List" released by Kantar BrandZ™, a global brand ranking, Anker, a brand under Anker Innovations, ranked 13th in the global brand ranking, making the list for seven consecutive years, and ranked first in the electronic accessories category, demonstrating the company's strong brand strength and global influence. It is also worth mentioning that from the perspective of sales channels , during the reporting period, Anker Innovations currently mainly conducts refined online operations and sales on third-party platforms and its own platform independent stations, and is constantly exploring new platform businesses and development opportunities. In 2023, Anker Innovations achieved revenue of 9.996 billion yuan on Amazon, a year-on-year increase of 25.37%. At the same time, with the company's continued strengthening of independent site construction and the increase in the proportion of the company's complex product categories, during the reporting period, Anker Innovations' six independent sites (Anker, eufy, soundcore, Nebula, AnkerWork, AnkerMake) achieved a total revenue of 1.244 billion yuan, a year-on-year increase of 83.87%. ▲ Picture from Anker Innovations From the above, it can be seen that the construction of Anker Innovations' independent station has been quite effective, and its proportion of total revenue has increased year by year. Looking ahead to 2024, Anker Innovations also stated that it will continue to implement a research and development strategy centered on technological innovation, further focus on key technological breakthroughs and high-quality product research and development, deepen its brand globalization strategy, and continuously optimize brand building with high-quality products as the cornerstone. The current cross-border e-commerce industry has entered an era of intensive branding. By observing Anker's development strategy, small and medium-sized sellers can also draw nourishment from it - only by building a long-term and stable competitive moat can they go further in the highly competitive market environment.
|
