In 2022, Amazon faces higher operating costs due to supply chain crises, labor shortages, and high inflationary pressures. At the same time, the aftereffects of the large-scale expansion led by former CEO Bezos during the epidemic are beginning to emerge. In order to ease the high sales pressure this year, the new CEO Andy Jassy took action to reduce business costs while also planning to add an autumn membership day. However, judging from Amazon’s Q3 financial report released a few days ago, these measures seem to be in an awkward situation of being difficult to be effective due to the unprecedented strength of the US dollar. Amazon's Q3 results were weaker than expected Profit growth hits a new low? It is learned that on October 27, local time in the United States, Amazon released its third-quarter financial report for 2022. Amazon's Q3 revenue was US$ 127.1 billion , a year-on-year increase of 15% , slightly lower than the market expectation of US$127.46 billion. ▲ Picture from Amazon
Benefiting from the Prime Day promotion in July , Amazon's net profit in the third quarter reached US$ 2.872 billion , a year-on-year decrease of 9% . However, given that Amazon suffered consecutive losses of US$3.8 billion and US$2.028 billion in the previous two quarters, this shows that Amazon's business has returned to profitability starting from this quarter.
Cross-border navigation , like 4 ▲ Video account focuses on cross-border navigation According to the report, Amazon said that the challenges faced in this quarter's performance were mainly due to the following factors: - Its international business incurred an operating loss of $2.5 billion, weighed down by the strong dollar.
- Macroeconomic uncertainty in the United States has increased, consumer spending has weakened, and operating costs have risen.
- Still suffering from the aftereffects of overexpansion, Amazon is significantly slowing its hiring pace and cutting employees in its delivery and sorting networks.
Given the above-mentioned macroeconomic pressures, looking ahead to the fourth quarter, Amazon expects net sales to be in the range of US$140 billion to US$148 billion , a year-on-year increase of 2% to 8%, but significantly lower than the market expectation of US$156 billion , falling to the lowest level since 2001, including the crucial holiday shopping season. Affected by this, after Amazon released its Q3 financial report, its stock price plummeted 17% after the market, and its market value once evaporated by more than US$190 billion (about RMB 1.4 trillion). However, some analysts pointed out that despite the additional sales pressure, Amazon's performance will still exceed the overall retail environment. Thanks to its loyal customer base and third-party seller group, Amazon is still expected to continue to gain more market share. For Amazon sellers, on the eve of the peak season, Amazon's second reduction in inventory capacity is the key issue that needs to be addressed urgently. Amazon's storage capacity is reduced for the second time An effective solution has been found! It is learned that in the past few days, Amazon has once again reduced the inventory capacity of sellers. According to the survey, more than 80% of sellers have seen a reduction in storage capacity this year , and about 58.17% of sellers have had their storage capacity cut by more than 10,000. ▲ The picture comes from survey data At the end of August this year, Amazon sent sellers an email with replenishment restrictions for the holiday shopping season. According to sellers at the time, even with a high IPI index, the inventory capacity still dropped sharply. Even one seller with an IPI of 712 saw his inventory capacity reduced by 66%, from a limit of 120,000 pieces to 40,000 pieces. There is no doubt that reducing inventory capacity on the eve of the peak season will undoubtedly have a huge impact on Amazon sellers' stocking plans and peak season sales. To ease the storage capacity constraints, sellers have tried and shared various ways to apply for capacity expansion . Two of these methods have been proven to be successful and are shared here for your reference: 1. Open a case with Amazon to apply for capacity expansion - In the backend [Amazon Logistics Issues], select [Investigate Other Amazon Logistics Issues] and briefly describe your expansion application;
- After receiving the email reply from Amazon, fill in the reason for applying for expansion according to Amazon's requirements and attach relevant descriptions of why the product is of high quality;
- Finally, you will receive an email informing you that your request for increase in replenishment limit has been approved.
Open a case in the background ▲ Swipe left and right to see more 2. Operate Amazon’s “Storage Limit Manager” tool With the help of the "Storage Limit Manager" tool, Amazon sellers with an IPI score below 400 can also apply for more FBA storage space for products with strong sales, and earn performance points through the sales brought by this space to offset the storage space fees. ▲ The picture comes from Amazon Global Store I hope the above two expansion strategies can help sellers. The international situation is volatile, mature markets are saturated, and inflation remains high. In 2022, not only are cross-border e-commerce sellers experiencing their darkest moment, but the global economy is also in an "unbalanced stage" marked by unfavorable economic growth and inflation . But as Beveridge said: History shows that chance plays an important role, but on the other hand, even in those discoveries that are successful due to chance, chance only plays a part. Judging from the fact that the State Council is still increasing its support for cross-border e-commerce, a new form of foreign trade, the cross-border e-commerce industry still has the ability to attract money. Cross-border sellers want to turn the crisis into an opportunity at this critical juncture. The upcoming holiday shopping season is undoubtedly an important time to adjust their overseas strategies. According to the latest forecast by Criteo, Black Friday and other holidays with strong spending power will still attract a lot of attention from overseas consumers. Here, we also wish all sellers to gain something in the coming peak season and to make further progress. What do you think about this? Welcome to discuss in the comment area~ |