Cross-border e-commerce trends that sellers should pay attention to, seize new opportunities

Cross-border e-commerce trends that sellers should pay attention to, seize new opportunities


40% of Internet users worldwide have purchased goods online, and the number of online shoppers exceeds 1 billion . In the third quarter of 2019, e-commerce retail sales in the United States accounted for 11% of total retail sales.

E-commerce will undoubtedly continue to grow, but the industry is also changing rapidly. Let’s take a look at the current trends in the e-commerce industry:

01


Emphasis on simplicity

Many brands advocate minimalism, focusing on perfecting core products and reducing the burden on users, because sometimes too many choices make consumers' decision-making more difficult.
Some e-commerce companies only sell one or two products when they first go online. For example, clothing e-commerce Bonobos only sold one pair of pants when it was first established, and quickly accumulated more than $9.5 million in revenue within three years.
Casper, an online mattress startup, started production in 2014 with just one mattress and achieved $100 million in revenue within two years. Casper still only sells three types of mattresses.
Minimalist style refers not only to the number of products, but also to the design and sales methods . For example, the female razors and shaving products sold by Billie do not provide many accessories, and its product design is also very simple.
Simple designs are not only applied to products and brands, Billie’s website design is also simple, and the simple style can increase sales.
Of course, if you only offer one product at the beginning, you can add more products later based on user feedback. For example, Allbirds initially only sold one shoe, and recently began to offer more styles and colors, but please note that the product selection is still limited.

02


Influencer marketing is on the rise, especially on Instagram

Influencer marketing is one of the most effective ways to increase product exposure. Research has found that 49 % of consumers are influenced by influencers when choosing products .
The influencer market is estimated to be worth $6.5 billion, and the social media influencer market is expected to be worth between $5 billion and $10 billion in 2020. Influencer marketing is particularly popular on Instagram, with a scale of $1.7 billion.
In addition to big influencers, the influence of small and medium-sized influencers should not be underestimated . According to a survey by Curalate , 26% of consumers said they discovered a product through small influencers.
As the saying goes, three cobblers are better than one Zhuge Liang. Sometimes, the marketing effect of a few small internet celebrities is better than that of big internet celebrities.

03


UGC is growing

In addition to influencers, user-generated content (UGC) on social media has brought many benefits to e-commerce sellers. Product pictures and videos shared by users enhance the authenticity of the brand.
More than 64% of social media users will view UGC content before purchasing a car, and the number of views of UGC videos is 10 times that of branded content.

04


Personalized shopping experience

Personalized shopping experiences can increase revenue by 10%, and personalized experiences make consumers feel connected to the brand .
94% of businesses see personalization as the key to success. Research data shows that consumers say personalized shopping experiences make them 110% more likely to add products to their carts and spend 40% more.
Women's clothing e-commerce company Madewell provides a personalized experience by displaying the sizes of returning customers on product pages, allowing users to easily understand whether the products they are interested in are in the right size.
Sephora improves the user experience by sending personalized product recommendation emails and exclusive offers based on the user’s past purchase and browsing history.

05


Platform Diversification

Platform diversification is one of the most important trends in 2020. In addition to selling on platforms such as Amazon, Wish, and eBay, many sellers have also built their own websites, such as Shopify.
Data shows that sellers selling on three or more channels saw a 156% increase in sales.

06


Consumers prefer sustainable brands

Today’s consumers are increasingly aware that their shopping habits have global impacts, so they are choosing to purchase sustainable products and brands.
Many consumers support sustainable practices by companies, with surveys showing that Generation Z consumers are 1.5 times more likely to recommend sustainable brands than the general population. 87% of consumers will buy products from brands that are socially and environmentally conscious .
In 2018, consumers spent $128.5 billion supporting sustainable products.
The rise of a certain trend may improve consumers' shopping experience, bring more conversions, or even increase the number of repeat customers. Don't think that certain trends are not suitable for your products and cannot bring conversions. As long as you think carefully and practice them, you may be able to give your brand a new lease of life.

Compiled by ✎ Mary/
Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.

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