What is Add both to cart? Add both to cart review

Add both to cart is a marketing method used by Amazon to sell products, which refers to bundled sales/associated purchases and aims to increase the conversion rate of listings.

Placement

1. Frequently Bought Together-Customers usually buy together, captured by the system.

2. Special Offers and Product Promotion-Sellers set up promotions and bundled sales.

Add both to cart in Frequently Bought Together

Frequently Bought Together is the system automatically grabbing the most suitable products for pairing. However, according to other sellers, it is also possible to create this association by manually frequently clicking on two products through multiple computers (different IP addresses) to simulate the consumer's purchase process. But this will only work when the number of normal association orders is small, and it will take a lot of time and labor costs. Whether it is worth trying, you need to test and weigh it yourself.

How to set Add both to cart in Promotion?

The benefits of setting up this kind of promotion are self-evident. By making a small concession, the new product can be tied to the already mature listing, bringing a lot of traffic and even orders to the new product.

How to set up bundle sales? Refer to the following figure:

*If the seller has set up multiple similar promotions, it is recommended to select the Group option that requires a discount code.

*If you want to have a bundled sales promotion between two product listings, just reverse the settings.

suggestion

1. Pay attention to matching and choose the most relevant products.

What is the starting point of Add both to cart: Frequently Bought Together is the data captured by the Amazon system, which shows that this method is the best for placing orders, that is, the stronger the correlation, the more likely it is to promote orders. Therefore, choosing bundled products by imitating the matching method of the Amazon system is the best choice.

2. Distinguish the primary from the secondary and don’t put the cart before the horse.

For example, if the main product is a mobile phone, the promotional product can be a power bank; however, if the main product is a power bank and the promotional mobile phone is discounted, very few people will buy the mobile phone. When choosing a bundled product, the principle to be followed is that the price of the main product is higher than the product to be bundled.

3. Do not bind too many products to one listing, especially do not have similar products.

Some sellers bind nearly 10 promotional discounts on one listing, which undoubtedly increases the difficulty for buyers to choose. Especially when binding similar products, it is even more difficult to choose. From the time customers see the product to the time they check out, every additional link in between will result in the loss of some customers. Imagine that when we are consumers, we want to buy a refrigerator, and we have been dazzled after choosing for a long time. If the related products are what we need, we may place an order. However, if there are 10 related products recommended, will we still carefully choose which one is more favorable?

Why does the bundle promotion have no shopping cart button? Possible reasons:

1. The bound product has no shopping cart;

2. The main listing product and the products to be linked have low sales and no hot products;

3. One of them is out of stock;

4. The account setting the promotion is a sub-account;

5. The promotion will take effect 4 hours after setting.