Amazon requires you to display your brand logo in your Sponsored Brands ads so that customers can easily identify you as the advertiser. Because brand logos can be used in a variety of different ad formats. So your logo must meet the requirements of the relevant guidelines. If you do not have a brand logo that meets the following criteria, you should consider using Sponsored Products as an alternative. Platform Amazon The logo must be the registered logo of your brand, not the logo of the brand you are promoting, unless you have the legal right to use the logo of the brand you are promoting. Brand logos must meet the following requirements: 1. Fill the entire image or use a white or transparent background. 2. Accurately reflect the brand or product you are promoting. The brand logo must not appear on a complex graphic background and must be visually appealing. The logo must not: 1. It is a product, ASIN (including cropped versions), custom or lifestyle image, or a combination of these. 2. Used as an extension of the title or to contain other text. 3. It is a logo combination. 4. Contains crowded or chaotic elements. Entertainment advertisers such as film and television may also use the following, provided that these images also appear on the product packaging, product detail page, or author page: 1. Pictures of actors or related characters. 2. Icons related to the product, such as the spider web from the Spider-Man movie. 3. Include movie and TV series titles with relevant overlays or printed on relevant backgrounds. |
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