Another wave of red flags! The reason is...
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Written in front Recently, Amazon sellers have released their Prime Day results, and they all look thriving. However, the essence of Amazon is still a roller coaster . Another round of Amazon rectification may be coming soon. Many sellers have received red flags in the past two days. If they continue to make non-compliant comments, they will be at risk of having their accounts banned by the platform! Many sellers received warnings overnight that their accounts would be deactivated. Prime Day has just passed for a week, and sellers haven’t been happy for a few days. Just yesterday, all the major seller groups exploded! Many sellers said they received Amazon’s little red flag ... So, do these emails mean that sellers who fake reviews are about to face a wave of account suspensions? Let’s first take a look at the content of the emails. In this regard, some old sellers said that they receive small red flags every year. This is a normal situation. Every year, robots will conduct routine inspections on accounts, so they will send some warning or reminder messages . Therefore, sellers do not need to panic too much. Therefore, sellers do not need to reply to this email for now. However, Amazon sending this email indicates that the platform is going to crack down on fake reviews again in the near future. Amazon’s efforts to control fake reviews Last year, in order to reduce the number of sellers contacting buyers to provide paid reviews, Amazon also launched the Request a Review feature, which is commonly known as the request review feature. Amazon will send an official and compliant request for reviews to buyers. Sellers use click orders in a specific time period, choose 4 days to 30 days after delivery, right-click on the order number to open a new window, and you can see the "Request a Review" function! However, this legal review invitation has also been used in some ways by sellers. Some sellers have received red flags because of this feature. Some sellers clicked crazily to increase reviews. They received thousands of clicks in one day and then received red flags. If Amazon detects such large-scale clicks as the use of plug-ins, they will of course receive red flags. The emergence of the Request a Review feature may increase the rate of buyers leaving reviews, but the risks are also increased. This is because sellers cannot guarantee whether buyers leave positive or negative reviews, which can be said to be a mixture of good and bad. Bad reviews will affect the seller's product rating. Amazon is paying more and more attention to ratings.
Comment deletion is back, and earlier comments have also been deleted
For some accounts that have problems with fake reviews, such as an account frequently leaving reviews for products in various categories, Amazon will delete the reviews of these accounts. The review rate of a new account is too high, etc. For the behavior of purchasing reviews, sellers often cannot ensure the weight and safety of the review account, so this behavior is actually risky. The content of the reviews is very similar, especially those that are simply copied and templated, which may be deleted by the Amazon platform. If an account stays on a product page for a short time but leaves a five-star review quickly, the Amazon review may be deleted easily. If the review rate of a product suddenly increases too quickly, it will easily attract the platform's attention to these reviews. Final Thoughts Sellers, please note that Amazon will block a number of accounts for violating the review policy during almost every peak season. If you miss the entire peak season because of a review issue, it will not be worth it. After reading this article, I believe everyone will be trembling with fear about reviews again. In fact, Maizi thinks that the quality of reviews is mainly related to the quality of the product. If your product is good, you should choose a reliable real-person evaluation agency to cooperate with. (Source: Maiwen) |
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