These products cannot be sold during Christmas, be careful they may be taken off the shelves!

These products cannot be sold during Christmas, be careful they may be taken off the shelves!


After Black Friday and Cyber ​​Monday, sellers will start preparing for the next peak season promotion festival - Christmas. Sellers will sell home decorations, toys, clothing, shoes and other products with Christmas elements.


In the process of selling these products, if you are not careful, they may be removed from Amazon due to violations of Amazon sales guidelines, lack of certification, infringement, etc.

Removed from Amazon due to violation of Amazon sales guidelines


The day before Cyber ​​Monday, a Christmas ornament and bottle opener were removed from Amazon because they contained images of the Auschwitz concentration camp.


The controversial items being sold display the iconic image of train tracks leading to the concentration camp's entrance, while another ornament features Krakow's former Jewish ghetto.


Auschwitz-themed Christmas decorations


 

(Bottle opener with a picture of Auschwitz concentration camp)


Auschwitz was the Nazi's largest concentration camp and historians estimate that one million people, mostly Jews, died during the Holocaust.


Therefore, many people feel very angry and upset about this, and feel that it is disrespectful to the dead and the people who unfortunately suffered the massacre.


Amazon removed the products after Poland's Auschwitz-Birkenau Memorial and Museum publicly called on Amazon to take action.


Then, an Amazon spokesperson declared as usual: " All sellers must comply with our selling guidelines. Otherwise, sellers will be subject to restrictions, including possible deletion of their accounts."


Amazon's policy on "offensive and controversial material" prohibits the sale of "products related to human tragedies and natural disasters," with the exception of books, movies and music.


When sellers list Christmas-related products, they should not blindly follow the trend or pursue novel or unique styles and patterns.


Before putting the product on the shelves, it is best to understand whether the product violates Amazon’s sales guidelines. Otherwise, not only will the product be removed from the shelves, but the account may also be at risk of being blocked.


LED light strings removed from shelves due to lack of certification


Among the many Christmas products, LED light strings are one of the most popular categories among Amazon sellers.


However, in the year before last and last year, many sellers on the US site had their products removed from the shelves due to the lack of UL588 certification.


Because LED light strings (and other similar products used for Christmas decorations that carry electricity) need to be connected to a power source, unqualified products can easily cause fires and endanger people’s lives and property safety. Similar cases have occurred before.


Therefore, before the Christmas peak season every year, Amazon platform will always conduct a thorough inspection of such products.


Amazon's product listing policy requires that all seasonal, holiday, and other decorative light strings must be certified to the UL588 standard.


If you are a seller in this category and are found by Amazon to have no UL588 certification, and if you cannot provide it within 48 hours, all the light strings you sell will be removed from the shelves.


If you are selling LED light string products but do not have UL588 certification, try to avoid words that may cause system screening, such as Decoration, Holiday and Christmas.


When inventory is entering the warehouse, you can replenish it in small batches in multiple batches to prevent a large amount of backlogged inventory in case the listing is blocked by Amazon.


Of course, if the budget is sufficient, UL588 certification can be obtained, but the cost may be several times higher.


Keywords that may cause infringement


In addition to LED light strings, toys and clothing products are also hot-selling categories at Christmas.


Among these categories, many related words have been registered as trademarks. Sellers should be more cautious when using them to avoid infringement.


For example, here is a U.S. trademark for clothing that contains the word “Christmas”:



There are more registered trademarks for Christmas words in the clothing category, but there are not many valid trademarks in the toy category.


However, sellers selling Christmas gift boxes need to pay special attention to one of the trademarks, "CHRISTMAS EVE BOX".


When selling Christmas apparel and toys, sellers should avoid these words and use synonyms to describe the products to avoid infringement complaints.


Before Christmas every year, Amazon always conducts a thorough inspection of Christmas products. Therefore, sellers should strengthen self-inspection when selling Christmas products to eliminate all possible violations of Amazon policies and infringements.


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