The strongest audit in history? Amazon starts a new round of account verification

In recent times, the "destined people" who have crossed the border have been experiencing their own "ninety-nine eighty-one difficulties".

After the newly added fees caused costs to rise continuously and large-scale products were restricted due to misjudgment, the new round of audits recently launched by Amazon has once again become a major ordeal for Amazon's "destined people".

It is learned that since August, a new round of enhanced video verification has been sweeping towards many Amazon sellers.

According to feedback from multiple parties, a large number of sellers have recently received inventory authenticity review emails from Amazon. They are required to participate in video interviews to verify the authenticity of their accounts and inventory, otherwise they will face the risk of account deactivation.

▲ The picture comes from the seller’s disclosure

Key point: If the relevant seller fails to complete video verification within 14 days to prove the authenticity of the account and inventory, the account may be deactivated.

Based on industry feedback, the seller accounts that received inventory authenticity review this time are mainly the following three types:

• No brand registration, relying on whitelist operation;

• Brand authorization and multiple stores at the same time, poor management;

• There are behaviors related to following sales.