When promoting on the Amazon platform, choosing the right ad structure is critical to achieving marketing goals and budget management efficiency. Each ad structure has its own unique features and potential limitations. A deep understanding of these features can help us make more accurate choices.

Our goal is to show you the pros and cons of each ad structure, not to make a judgment about which one is superior. Picking an ad structure is like shopping for a pair of shoes; it’s not about whether it’s the best, but whether it fits your needs.

Single campaign, single keyword, three match types

This setting is more common in the US site. Sellers who need to arrange off-site promotion of celebrity videos, please contact customer service V: FLA66668888. Its advantage is that only one keyword is targeted in each advertising campaign, and three different matching types are used to display ads.

Advantages include:

Accurate budget management: By focusing on a single keyword, you can control the budget more accurately and reduce unnecessary expenses.

More effective for mature products: For products with high market awareness, this structure helps to concentrate promotion resources and improve advertising effectiveness.

Ease of management: It is relatively simple to manage a keyword advertising campaign, making it easy to track and optimize.

shortcoming:

Limitations of bidding strategies: It is not possible to set different bidding strategies for different match types, which may result in missing out on some advertising opportunities.

Budget allocation may be uneven: Sellers who need to join the seller communication group, please contact customer service V: FLA66668888. In a single advertising campaign, the budget of keywords cannot be independently controlled, and some matching types may have insufficient budget.

Increased complexity in campaign management: As the number of keywords increases, each keyword will need to have its own campaign, which can make management cumbersome.

This method is more common in European sites. The advantage of this method is that it can customize bidding strategies for each keyword and improve the accuracy of advertising. At the same time, the unified matching type makes advertising management more efficient. In addition, this architecture is suitable for different stages of product development, whether it is new promotion or mature maintenance, it can achieve positive results.

• Budget management: Since this strategy involves multiple keywords and advertising campaigns, it may lead to faster consumption of the budget, so sellers need to exercise stricter budget control.

• Bidding tips: Different bidding settings for the same keyword and matching type can be used as a strategy to strive for better ad positions.

Single campaign, multiple keywords, three matching methods

The following are the pros and cons of this architecture:

• Simplified operations: This advertising structure allows you to add multiple keywords to a single campaign, reducing the need to create separate advertising campaigns and simplifying the process.

• Centralized management: Since all keywords are centralized in one campaign, tracking and analyzing advertising performance becomes more efficient.

• Suitable for a wide range of product lines: For sellers with many SKUs, this structure helps simplify the management of advertising.

limitation:

• Homogeneity of bidding strategies: It is impossible to set different bidding strategies for keywords of different matching types, which may affect the overall effectiveness of the advertisement.

• Uneven budget allocation: When multiple keywords share the same budget, some keywords may not receive enough exposure.

• Complex post-optimization: The mixture of keywords and matching methods in advertising campaigns makes post-optimization work more challenging.

When choosing a manual advertising framework, it is crucial to understand your marketing goals, product features, and financial budget. Each framework has its own unique features and limitations. The key is to make appropriate decisions and adjustments based on actual conditions.