New on the front page! Amazon search results display sellers’ store ratings

Previously, users could only view product ratings, but now when consumers search on Amazon, they can not only see the product’s buyer review star rating, but the store rating is also clear at a glance.

This is the current display of mobile search results. Near the link of the third-party seller, close to the "Add to Cart" button, the seller's store rating is clearly displayed.

This means that if your store service score is low, no matter how good your product is, people may not buy it, and your conversion rate may also be reduced . Currently, this change is only displayed on the mobile side and has not yet been launched on the PC side.

It is estimated that Amazon is still testing. If the display is unified in the future, sellers will face a two-front battle.

In addition to maintaining the product rating, you also need to maintain the store rating, especially for products shipped using the FBM delivery method, which will have a greater impact on conversion rate and sales. Therefore, sellers should start to pay attention to the various indicators in "Customer Service Insights" from now on, such as average response time and customer dissatisfaction rate.

Factors closely related to Seller Rating include the following:

1. Customer service quality:

2. Shipping and logistics efficiency : Efficient shipping and logistics services can improve customer satisfaction and thus improve seller ratings.

3. Buyer feedback: Positive buyer feedback, especially positive reviews, has a positive impact on seller ratings.

4. Price competitiveness: If the product is priced higher than the market average (shown by the "not competitively priced" label), it may affect the seller's rating. Sellers need to optimize their pricing strategy to ensure that the price is competitive.

5. Store performance: The “customer service insights” tool in the Amazon dashboard can help sellers monitor the above indicators, thereby improving the overall performance and ratings of the store.