Riding on the fast track of live e-commerce trend! Forever21 launches live shopping business!

It is learned that Forever21, an American fast fashion retailer, has begun to get involved in live e-commerce, where buyers can browse products, check product inventory, choose sizes and place orders in an interactive space. Live shopping suddenly became popular in 2021 and is becoming more and more a trend. It can be seen that Forever21 is seizing new opportunities to increase sales, expand its popularity, and seize the live e-commerce market.

The O4S technology platform combines live chat, video, streaming and instant payment integrated with existing retail POS and e-commerce backend systems. O4S Tech's streaming video technology can be used to virtually showcase products to buyers during Forever21 live broadcasts.

At the same time, the app also provides detailed information about each item, so that buyers can view the product in real time, ask questions, select items and sizes, and add them to the shopping cart before paying in the same window. Forever21 said that the interaction of buyers during the live broadcast was very positive and their purchasing power was also very strong.

It is learned that live shopping is not the only digital sales innovation that Forever21 has explored recently. In December 2021, Forever21's fast fashion brand also cooperated with the metaverse creation company Virtual Brand Group to create a fashion retail experience on the Roblox virtual game platform. The experience called "Forever 21 Shop City" is designed to allow Roblox users to own and manage personal virtual stores.

In the virtual world of "Forever21Shop City", buyers are able to buy and sell various products such as Forever21's clothing and accessories. And they will be updated in time with new product series launched by Forever21 in its physical stores and e-commerce stores.

Editor ✎ Estella/

Disclaimer: This article is copyrighted and may not be reproduced without permission.