The cross-border market is ever-changing. How do Chinese companies going overseas subvert their thinking and game the trend?

In the turbulent cross-border arena, what people who go overseas are actually fighting against is a game with the times. Facing many challenges in the cross-border arena, we hope that through this conference, we can help cross-border sellers to compete with the market and strategy in a changing environment, so as to achieve self-breakthrough. 2 days and 16 hours of continuous and high-density dry goods output, focusing on the future of Chinese brands going overseas, interpreting the power of the resilient growth of cross-border enterprises.

From product exports to brand exports, the market is turbulent and unpredictable. How can we seek stable growth in the ever-changing era?

The future development of cross-border e-commerce will inevitably be inextricably linked to brand expansion overseas.

We believe that promoting Chinese smart manufacturing is not the responsibility of a certain brand or platform, but the common goal of all Chinese companies going overseas. To build a successful overseas brand and establish overseas sales channels, brands and sellers cannot "build cars behind closed doors", but need to go out, see the world, observe the market, and create the future.

In order to help overseas enterprises cope with the ever-changing market, help more Chinese overseas brands go global and see the world, gather industry ecosystem partners with brands as the core, and help Chinese brands solve real industry needs and problems, we will hold the [Upward Power] Chinese Brand Overseas Summit at Shenzhen Galaxy Hotel on March 3.

At this summit, we will focus on the new trend of going global, explore the way of brand leap, and look forward to the future of Chinese brands going global. We will keep up with the trend of the cross-border market, directly address the topic of brand going global, and output the latest brand going global concepts. We will study the operational strength of brand going global, play with social media traffic, and provide the most complete brand going global resources on site, so that you can obtain them in one stop.

Faced with the uncertainty of 2023, how to tap into more consumers, refine operations, deepen product development, "cultivate carefully", and adjust marketing strategies are the key points of "breaking the deadlock" that more overseas companies need to solve.

Invite important guests from the cross-border industry to comprehensively analyze the development trend of cross-border e-commerce in 2023, focusing on topics such as advertising marketing, product selection strategies, operation management, traffic layout, etc. for cross-border going overseas, to subvert old thinking for sellers, generate new insights, and help cross-border companies explore internally, grow resiliently outward, and find the key points to "break the deadlock."

The review and recap of 2022 is for a better start. During this year, we have seen that countless overseas companies have risen to the challenge, stood at the forefront, and caught up with the wave of brand going overseas; and cross-border service providers have escorted those going overseas, built "high barriers" and created "moats" to allow cross-border overseas companies to have no worries.

We believe that the wheel of history is rolling forward. In the great changes that have not been seen in a century, "mountains and seas" are no longer insurmountable obstacles, but a reliance on each other's achievements. We are always with all cross-border people, with faith in our hearts, and fearless of mountains and seas.

In 2023 , in order to encourage more outstanding cross-border service providers to better escort cross-border sellers to go overseas, the Shanhai Award is specially established to reward cross-border service providers with outstanding performance in 2022.

March 3rd - March 4th, come to Shenzhen Xingheji

Playing with the changing times, overturning old thinking, and generating new insights