Is it just to share inventory risk when selling the same ASIN in multiple stores and selling it yourself? Is it just to reduce the weight when the store dies?
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I often see many big sellers selling the same ASIN in 3-5 stores. Is it just to reduce the weight when the store is dead? I see many people doing this. It is understandable that the European site involves under-declaration, but why do so many people do this in North America where there is no risk of under-declaration? Wouldn't it be better to have more stores and more ASINs? Of course, this would require more resources and funds. Or if a store dies, you can use a new store to sell the products of the dead store and transfer goods from overseas warehouses. If the store is still alive, you can sell its own products independently. Wouldn't that be better? The summary of the best sellers is as follows: The purpose of big sellers using small accounts to copy and sell in multiple stores: First: Inventory capacity: Each account can increase inventory capacity by 200 or more, reduce out-of-stock, and ensure conversion and weight Second: Risk control: prevent competitors from making spoofs or Amazon from going crazy, and share the risk of listing being removed due to complaints and reviews Third: Operation: Use small accounts to evaluate and brush orders and ratings, use new technologies and other illegal operations to experiment, and reduce the risk of large accounts Fourth: Quality control: Cooperating with 2-3 factories for the same product can reduce dependence, and can compare quality control, so that the best will survive. Fifth: Weight: The price can be high or low, which can increase the weight of the buybox seller in a certain sense, the flywheel theory |
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