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▶ Video account attention cross-border navigation It is learned that recently, the latest data report from the China Internet Network Information Center showed that in the first half of 2022, the scale of China's cross-border e-commerce market reached 7.1 trillion yuan, and it is expected that the market scale will reach 15.7 trillion yuan in 2022. To date, although the cross-border e-commerce industry is constantly undergoing changes and reshuffles, its market potential remains huge and the listing boom has not yet faded. Recently, after big sellers such as Suntech Power and Zhiou Home Furnishing passed their IPOs, Shenzhen Santai E-Commerce Co., Ltd. (hereinafter referred to as "Santai Co., Ltd.") also announced the good news of its listing. Santai shares successfully passed the review, and the road to listing was full of ups and downs! It is learned that at the 58th review meeting of the GEM Listing Committee in 2022 held on August 30 , the initial public offering application of Shenzhen Dama Santai Co., Ltd. passed the review and was officially submitted to the meeting. According to the prospectus, Santai shares plans to raise 803 million yuan in this IPO , which will be used to invest in cross-border e-commerce system intelligent upgrade construction projects, warehousing intelligent upgrade and service system construction projects, and to supplement working capital. It is understood that Santai Co., Ltd. was established in 2008 and is mainly engaged in cross-border e-commerce export business. It sells through overseas mainstream e-commerce platforms such as eBay, Amazon, AliExpress, Wish, Lazada, Shopee, etc. Its revenue mainly comes from commodity sales business and logistics service business. According to the prospectus data, from 2019 to 2021, Santai shares achieved operating income of 1.566 billion yuan, 1.993 billion yuan and 2.266 billion yuan respectively; and realized net profits of 153 million yuan, 214 million yuan and 156 million yuan respectively. In the first half of 2022, Santai shares achieved operating income of 816 million yuan , a decrease of 33.53% from the same period last year , and net profit attributable to shareholders of listed companies was 70 million yuan , a decrease of 28.56% from the same period last year . ▲ The picture comes from the prospectus of San Tai Shares It is not difficult to see from the above that in recent years, due to factors such as repeated epidemics, Russia-Ukraine conflicts and exchange rate fluctuations, Santai’s operating performance has been unstable. Considering that applying for listing can to a certain extent improve risk resistance and enhance development potential, thereby gaining attention from the capital market, some industry insiders believe that the wealth effect that can be obtained from listing is an important reason why many cross-border retailers ultimately choose GEM IPO. In addition, it is also learned that since Santai Co., Ltd.'s IPO application was accepted on June 30, 2021, it has undergone a total of three rounds of inquiries and one suspension of review. Its road to listing can be described as full of ups and downs. Although it has passed the review smoothly, at this review meeting, the GEM Listing Committee not only required Santai Co., Ltd. to explain the reasons and rationality for not applying for patents for the technological achievements it has created, but also required it to explain its core competitiveness in comparison with companies in the same industry. The current cross-border e-commerce has entered a period of industry reshuffle, and avoiding product homogeneity and branding transformation has become a general trend. However, in addition to the ups and downs of the listing of big sellers, small and medium-sized cross-border sellers have not had a smooth journey in creating brands. Shenzhen trademark company collapsed, more than 2,500 trademarks will be affected! It is learned that on August 25, the United States Patent and Trademark Office (USPTO) sent a "SHOW CAUSE ORDER" to a Shenzhen intellectual property company. The documents state that the intellectual property company provided false, fictitious or fraudulent information in thousands of trademark applications and registration records. The specific situation is as follows: 1. Submitting a trademark application in the name of a deceased attorney In the trademark application and registration records of the intellectual property company, an attorney who died on July 30 or 31, 2021, submitted more than 300 documents allegedly signed by him to the U.S. Patent and Trademark Office after August 2, 2021. 2. Applying for trademark registration by using a fictitious lawyer identity In the trademark application and registration records of the intellectual property company, a certain lawyer was identified as a lawyer licensed to practice in Illinois and New York, and had filed more than 2,500 trademark applications and registrations for the company. However, upon verification by the USPTO, the lawyer was not registered as a licensed attorney in Illinois or New York. The U.S. Patent and Trademark Office stated that the intellectual property company must provide a written response to this document by September 8, 2022, otherwise it will face sanctions and more than 2,500 trademarks will be affected. Last year, the U.S. Patent and Trademark Office issued a sanctions order against an intellectual property company in Shenzhen, China. The final ruling revoked more than 15,000 trademarks represented by the company, which affected a large number of sellers. In this regard, we remind all sellers that at a time when branding transformation has become a general trend, when purchasing trademarks, it is even more important to "look to the past for those who are in doubt about the present, and look to the past for those who are uncertain about the future" . Here are two suggestions for sellers' reference:- Find a formally registered business. You can log in to the Trademark Office of the State Intellectual Property Office to check whether the agency has relevant registration.
- The U.S. trademark registration of a confirmed agency is handled by a practicing trademark attorney, who may be required to produce relevant practicing certificates when necessary.
Finally, I also hope that the cross-border service industry can be more sincere and less formulaic, and work together to maintain the precious industry ecology. What do you think about this? Welcome to discuss in the comment area~ |
