Shopify and Roposo join forces to support content creators to build online stores!

It is learned that according to foreign media reports, Indian video sharing platform Roposo has reached a cooperation with Shopify, which will help 10,000 content creators to set up online stores in the next two years and provide them with product procurement, order fulfillment and payment hosting.

Through this partnership, creators on Roposo can create online stores on Shopify. As part of this partnership, Roposo has also launched the Roposo Clout plug-in on the Shopify website. The plug-in will be integrated into the Shopify merchant's profile, and sellers can click and start selling immediately.

Mansi Jain, Senior Vice President and General Manager of Operations at Roposo said, “The Roposo platform was launched to make it easy for anyone to become an entrepreneur. This partnership aims to integrate both platforms so that anyone who wants to start a D2C (direct to consumer) brand can use the Roposo Clout plugin to sell on different channels.

Bharati Balakrishnan, Shopify’s head for India and Southeast Asia, said: “We help entrepreneurs build, manage, scale and market their businesses, starting with setting up an online store… Roposo will help them source the right products, set up the store, onboard, manage fulfilment, customer service and more.”

Through Roposo Clout, entrepreneurs can also outsource warehouses and simplify inventory management processes, including tasks such as product procurement, order fulfillment, logistics, and door-to-door collection. This will allow entrepreneurs to have more funds to invest in brand building and marketing. In addition, the same-day payment option provided by Roposo Clout will enable entrepreneurs to benefit from a shorter cash cycle and allocate more resources to business expansion.

According to Jain, there are currently 200 digital entrepreneurs on the Roposo platform with an annual turnover of over 10 lakh. “With this partnership, the number of digital entrepreneurs on our platform will increase to 1,000. Our goal is to reach 10,000 in the next few years,” Jain added.

It is learned that most of the transactions on Roposo come from second-tier cities in India, with fewer first-tier and third-tier cities. The platform's largest sales category is fashion, and sports shoe brands also have a large transaction volume. In India, 10%-15% of people are active on major social platforms, and the number of this group has been growing.

Roposo said that in the next few years, 10-15% of the revenue in India's e-commerce market is expected to be driven by the content economy. In markets such as China and Indonesia, live streaming and social e-commerce account for 25% to 30% of the overall e-commerce industry, and India also has the potential to reach this level.

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