How to write a high-response email for influencer collaboration

After you have identified the influencers you want to work with, it is recommended that you make a list of them to facilitate future work. Match the names of the influencers to their contact information. Professional influencers usually leave their personal email addresses on their social media software, and you can view them by simply clicking on their social media platform homepage▼

* Here is a small tip : For small and medium-sized sellers, the best range for cooperating influencers is 10,000-50,000 followers. Influencers with this number of followers are of moderate status and will not ask for too high a reward, which is more friendly for most sellers with limited budgets~

（▲TikTok celebrities）

Now let’s move on to today’s main topic: how to write a high-response email for influencer collaboration? Please remember the following 5 points.

1. Clarify cooperation goals

Consider the following questions first:

•What effect do you hope to achieve through this cooperation? Will you focus more on increasing brand awareness or increasing sales?

• What form do you want to use to collaborate with influencers? Detailed reviews or product photos? Are you willing to enhance the effect through a lucky draw?

After determining these answers, you can start writing the email content to express your willingness to cooperate more clearly.

2. Extract a striking theme

Celebrities may receive hundreds of emails every day, and they probably won’t read every one of them. Therefore, it is recommended that you find at least 20 to 50 target celebrities to send this email to, because there may be only 1 to 5 celebrities who will reply~

If you want influencers to see and open your email among a crowd of others, try to refine your core content into a concise phrase or sentence.

Here are two examples of themes suitable for different scenarios▼

•Invite influencers to collaborate with us: "xxx, you are the best fashion blogger who knows how to match this simple shirt to any setting."

* “xxx, you are the only fashion blogger who knows how to match this simple shirt to suit different scenes.”

• Offer freebies as a bonus: "Hi, xxx, I believe your 30,000 followers will be glad to have these products for free."

* “Hi, xxx, your 30,000 followers will be happy to get these products for free.”

In short, if you want to increase your email open rate, try to use concise and powerful subjects as much as possible.

3. Content Personalization

In addition to the title and greeting, we also need to personalize our content in the body of the article. The same old content is easy to be forgotten by influencers after reading it▼

1) Express your love for his content:

"xxx, I really like watching your recent product evaluations & reviews. Your performance in your posts is very catching. I really like the way you communicate with your followers. I would love to invite you to share our products to your followers."

2) If you were introduced by someone else, you can also mention in the email:

"xxx, l was referred by XXX because you are awesome in the field of XXX. Your post is impressive and amazing. I am 100% sure that you will like our brand. It would be great to work with you."

To sum up, I would like to express my appreciation for his work and his personality, and sincerely invite him to cooperate for mutual benefit.

4. Make the influencer feel “profitable”

We also said in the previous issue that when communicating with overseas influencers about cooperation matters, it is best not to ask the influencers to do this or that with a strong attitude of the client. What the influencers care about is often not what they get from the cooperative relationship with you, but what they can get from cooperating with your brand.

Therefore, try to express what value this cooperation will bring to them, such as "We will provide you with an exclusive discount code, and you will get XXX after fans get the code and place an order" and other similar welfare temptations.

5. Keep the content concise

Celebrities are busy with their work, and they certainly don’t want to spend more than ten minutes or even more time reading a business cooperation email. Therefore, concise and clear email content has a better chance of leaving a deeper impression on celebrities. Therefore, your email should also meet the following requirements:

• Clearly and concisely summarize your purpose

• Express the content of the cooperation in the simplest terms

• Avoid using long, boring sentences