The number of Walmart+ members is nearly 100 million less than that of Amazon members! But Walmart+ members make more money

It is learned that according to the latest data from PYMNTS, currently 10% of Walmart+ members are trial members, while among Amazon Prime members, this proportion is 3%.

In addition, Amazon has 129 million Prime members in the United States, while Walmart has less than 5 million Walmart+ members in the United States, a difference of nearly 100 million. However, there are still many people in the United States who do not use these two services, which leaves ample room for their growth.

Although Walmart+ has a smaller user base, more of these consumers plan to spend more this holiday season.

According to PYMNTS, 39% of Walmart+ members plan to spend more this year than last year, compared to just 22% of Amazon Prime members. More than 54% of Prime members said they will spend about the same, compared to 39% of Walmart+ subscribers, and nearly 16% said they will spend less, compared to 15% of Walmart+ subscribers.

73% of Walmart+ users also said they plan to do most or all of their holiday shopping online this year, compared to 58% of Amazon Prime members, while less than 1% of Walmart+ and Amazon Prime members each said they do not plan to make any online purchases.

Walmart has also launched a series of promotions in the past month to attract Walmart+ subscriptions. For example, Walmart+ members can participate in the retailer's Black Friday promotions in advance. Previously, Walmart executive Doug McMillon said that the renewal rate of Walmart+ members is high, and in the long run, Walmart+ will be an important part of its growth strategy.

But overall, Walmart is still at a disadvantage in its competition with Amazon, which accounts for nearly 50% of all e-commerce sales and more than 9% of consumers' overall retail spending.

Additionally, PYMNTS research found that 87% of U.S. consumers plan to shop online this holiday season, up 10 percentage points from last year. Among them, younger consumers are more likely to increase their spending, with 31% of Generation Z saying they will spend more on gifts this year, along with 28% of millennials and 25% of bridge millennials.

Editor ✎ Xiao Zhu/

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