Will your listing be removed? Amazon has issued new rules

Before this, when sellers created a new listing, they only needed to fill in the relevant parameters of the listing and they could directly publish it for sale . When the system detected compliance issues, sellers only needed to upload the required information within a specific time and ensure that Amazon's review was successful, and then they could sell normally.

However, now, when sellers create new listings, they need to submit compliance materials, and Amazon will automatically publish the listings after they are reviewed and approved . This requirement currently only applies to new listings , and other listings are not affected.

According to Amazon's requirements, the product categories that currently need to undergo listing compliance review are: restricted products (medical devices, drugs, hormones, interference devices, etc.), product safety, and food safety . All listing creation methods will be affected, including single upload, batch upload, Amazon AI creation, one-click listing to the world, etc.

When the seller creates and completes the listing, it will automatically jump to the [Safety & Compliance] page. After clicking "view your listing", it will automatically enter the [Manage all inventory] page. Select [Prohibit display in search results] from the [Product status] drop-down menu to see all listings that need to complete compliance. Find the listing with compliance risks and then submit the compliance certification.

first step:

After entering the Listing parameters, [Safety & Compliance] pops up👇

Step 2:

On the left, under [Prohibit display in search results], you can see the listings that need to be compliant and find the listings with compliance risks 👇

Step 3:

Submit compliance materials👇

If the review fails, please re-enter the [Manage All Inventory] interface to resubmit the compliance materials. If you think it is a misjudgment by Amazon, you can go to the corresponding listing to file an appeal.

1. Product launch time becomes longer.

New listings will only be automatically released after compliance materials are submitted and passed the review. More preparation work needs to be done before the product is put on the shelves, which means that the time it takes to launch the product will be extended, which may affect the pace of sellers promoting new products.

2. Increased compliance requirements.

Sellers need to prepare compliance materials at the initial stage of creating a listing. In particular, sellers involved in restricted products, safety products, and food safety will face more stringent material reviews. Sellers may need to add review steps to ensure material compliance. The GPSR mandatory compliance date is approaching. Sellers who have not yet registered an EU responsible person are advised to register as soon as possible. If you are a seller on the German site, you also need to pay attention to the German disposable plastic regulations. For details, please consult Kuaguiying.

3. Reduce the risk of product removal and ensure the long-term and stable development of the company.

Although the process becomes complicated, conducting compliance audits in advance can effectively reduce the risk of listing delisting due to compliance issues. Sellers can solve compliance issues before product release, avoiding subsequent disputes and unnecessary product delisting.