What is Tingke Cross-border? Tingke Cross-border Review

Company Introduction

Tinkleo is an export B2C integrated platform, founded in 2018, with its headquarters in Longgang District, Shenzhen. In the era of global integration, Tinkleo focuses on cross-border foreign trade B2C e-commerce. The customer sellers have spread to more than 220 countries and regions, covering more than 10 industry categories such as 3C, home furnishings, clothing and accessories, among which the main advantageous categories are: consumer electronics, beauty and health, clothing and accessories, shoes and bags, home furnishings, sports and outdoor products, jewelry and watches, automobile and motorcycle accessories, etc. The main trading markets are the United States, Brazil, India, Russia and other countries.

Product Recruitment

Protective equipment, telephone communications, clothing, consumer electronics, computer office, home appliances, household goods, auto parts, toys, sports and entertainment

Tinkleo Operation Strategy

Tinkleo's parent company Spider-BX has been working in the cross-border e-commerce field for ten years. Based on years of experience, it has accumulated deep insights into the international market:

1. Mobile preference: The global network is developing rapidly;

2. Young population: keen on social media and celebrities;

3. Seller defects: The infrastructure of cross-border sellers is not sound, and cross-border operations are challenging.

In response to the current market situation, Tinkleo's response strategies include:

1. Mobile first: Tinkleo starts from the mobile end and launches interactive pages with simple pictures and simple operations, allowing consumers to use every function of the App smoothly and quickly select and purchase products;

2. Acquire highly sticky users through social networks. Each market invites well-known local social stars and Internet celebrities to attract traffic;

3. Improve the whole process experience: Tinkleo's cross-border business team creates a one-stop cross-border solution for Chinese cross-border sellers, providing full-process support such as traffic, logistics, incubation, language, payment and ERP.

Tinkleo one-stop cross-border seller solution

Tinkleo launched a grand recruitment in Shenzhen in early 2020 to create a one-stop cross-border solution for Chinese cross-border sellers:

Traffic: Tinkleo covers more than 220 countries and regions. In view of the cultural characteristics of different regions, the platform actively carries out promotions throughout the year. For example, January is New Year, February is Valentine's Day, March is the change of seasons, April is April Fool's Day, May is Mother's Day, June is Father's Day, June is Father's Day and mid-year promotion; July and August are the start of school season promotions; September is Labor Day; October is Columbus Day; November is Halloween, Thanksgiving, Black Friday, and Double Eleven; December is Double Twelve, Christmas, and New Year's Eve.

Logistics: Offline self-delivery. Top ten international logistics recommendations, providing logistics support, and providing cross-border logistics solutions for cross-border sellers.

Incubation: Tinkleo provides a two-month incubation period for new sellers, as well as one-on-one "consulting" consulting services from professional key account managers for one calendar year.

Language: Provide limited translation support packages for new sellers, including image translation, Chinese-English translation of product information, and video translation.

Payment: Tinkleo initiates payment guarantee and holds the payment in trust. After the transaction is successful, the payment will be paid through a third-party payment partner and finally transferred to the seller via domestic transfer.

ERP: Tinkleo's professional operation team is proficient in SEO search engine optimization, keyword analysis and keyword organization, and social marketing such as YouTube and Facebook, helping businesses improve operational efficiency.

Advantageous categories

Consumer electronics, beauty and health, clothing and accessories, shoes and bags, home furnishings, sports and outdoor products, jewelry and watches, automobile and motorcycle accessories, etc.

Settlement process

1. Apply for entry: fill in the registration information.

2. Complete the information: Complete the basic information.

3. Waiting for review: The platform reviews the information.

4. Successful entry: publish products and receive orders.

Development History

Tinkleo is a comprehensive export B2C platform established in 2018.

In 2019, Tinkleo's GMV increased by 137.9% year-on-year;

In the first quarter of 2020, Tinkleo's quarterly GMV increased by 83.6% year-on-year, and the total number of orders increased by 85.8% year-on-year.

In 2020, the new cross-border seller welfare model with zero entry fees, zero monthly rent, and zero deposit will be implemented for the settled sellers, accurately matching the business needs of cross-border trade buyers and sellers, acquiring massive business opportunities, and enjoying the natural year service of Tingke investment manager, which will help sellers to operate and grow better. It is a cross-border platform that is very suitable for Chinese sellers to settle in, unlocking a new blue ocean of cross-border e-commerce platforms for cross-border sellers.

References