This box has a market worth £1 billion in the UK alone, and even Amazon is getting in on the action!

On social media, subscription box unboxing videos are everywhere. Usually, they are online celebrities who unbox and show the products inside the box to Internet users. This type of advertisement is a very clever marketing strategy, which can plant the seeds of the latest and most profitable products in large numbers of users by showing the real experience of using them. Given that it is so popular, how big is the subscription box market?

According to the UK Subscription Box Boom report released by Royal Mail, the total value of the UK subscription box market will reach 1 billion pounds by 2022. The report shows that the subscription box market is growing driven by new startups, and the entry barrier of the market is lowered. Even companies with limited resources can provide subscription box services. British food e-commerce platforms Yumbles and Amazon are also taking advantage of this trend. Subscription services give companies the opportunity to increase revenue through repeated purchases by buyers and reduce costs by customizing the size of the box.

In addition, the report shows that among British companies that sell subscription boxes, about 90% of their sales come from international markets. These companies mainly sell their products to Ireland and France, and 46% of them have offices overseas. German (39%) and Spanish (31%) consumers have also become advocates of this new trend.

Since the market is so big, if sellers want to sell subscription boxes, they need to allow users to cancel at any time and provide buyers with something that they can't find in traditional retail stores. This may include unique products, tailor-made selected products, or add some surprise elements. Here are some creative products that can be used as subscription boxes, I hope to give sellers some inspiration:

1. Cosmetics, fashion and beauty products

The most successful subscription box products in this category include razor blades, skin care products, handbags and even socks. Other products that sellers can refer to include:

• Dental care products;

• Special soaps;

• Deodorant;

• Baby/Children's Clothing;

• Unique T-shirts;

• underwear.

Sellers should remember that such products need to be unique. Natural and organic, handmade beauty and toiletries, and subscription boxes that allow users to choose to try and return or purchase are particularly popular nowadays.

2. Lifestyle and Home Furnishings

This type of subscription box should focus on making the buyer's daily tasks easier or helping subscribers improve their homes and lives. Products in this category of subscription boxes may include:

• Household cleaning products;

• Gardening or landscaping tools and products;

• Paper products (towels, bath towels, etc.).

Sellers can consider products that are replenished regularly and used to beautify the home.

3. Cultural, educational and entertainment products

The possibilities are endless. From books and collectibles to arts and crafts to music, everything can be included in this subscription box. Here are some popular products:

• Book subscriptions and book-related products;

• DIY crafts (jewelry making, origami, needlework, children's crafts, etc.);

• Technical toolkit;

• Children's books or toys;

• Vinyl records;

• 3D printing design;

• Stationery;

• Electronic products and game consoles, etc.

There are so many possibilities with subscription boxes like this. Talk to people you know to find out what they’re interested in and what they do in their spare time, and come up with creative products that will get them excited each month.

4. Health or fitness products

Nowadays, people are focusing on living a healthier lifestyle, which means that health or fitness subscription boxes are very popular. Here are some products that sellers can consider:

• Fitness equipment;

• Sports products (golf, football, hiking equipment, etc.);

• Vitamins and supplements;

• Sportswear, sports shoes, etc.

For health and fitness enthusiasts, it is important to have access to quality products that will help them achieve or maintain health.

5. Pet Products

Most pet owners are willing to spend money on their pets, so here are some products you might consider for your subscription box:

• Pet toys;

• Pet supplies (cat litter, pet bedding, body wash, flea spray, etc.);

• Pet treats;

• Pet food (cat food, dog food, etc.).

There are a lot of great cat and dog subscription boxes out there.

Notes for sellers

If you’re selling subscription boxes, retaining customers is a critical step. Even if a small number of customers cancel their subscriptions each month, it can have a significant impact on your subscription customer base.

If you want buyers to accept subscription boxes, you need to provide convenient and personalized services. Subscription box companies can provide buyers with easy cancellation services and provide some unique products.

Start your subscription box business

The above ideas are just the tip of the iceberg. There are many more interesting ideas and services. Think about it, would it make your life easier or more pleasant if the daily necessities you need were delivered directly to your door? If so, there are probably many other people who feel the same way.

So, are you ready to start your subscription box business? Compare the pros and cons of a monthly subscription to see if this model is the right move for your company.

Text✎ Zhu Meiying/

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