Malicious negative reviews are like a dog-skin plaster, and sellers are complaining bitterly. How can they fight back?

People in the cross-border business once joked that if you want to experience the thrilling and exciting feeling , you don’t have to ride a roller coaster, just come and work for Amazon.

Sellers' moods are up and down every day, because you never know what "surprise" will be waiting for you in the next second. You may be happy because of a sudden surge in orders, or you may be sad because of a sudden policy change.

Just now, the sellers were excited about the possibility of holding two Prime Days, but in the next moment, they were dejected by the sudden malicious comments .

Malicious negative reviews are increasing? Sellers feel helpless

It is learned that a wave of malicious negative reviews has hit sellers recently. One seller revealed that he received three 1-star and two 2-star negative reviews in the past week . At the same time, some buyers repeatedly returned and repurchased multiple products and left negative feedback.

  ▲ The picture comes from Zhiwubuyan

According to the seller's description, it can be seen that the seller has repeatedly checked the description of the listing and there is no description that is easy to cause misunderstanding . His own products are even slightly better than those of his peers, so there is no problem with quality control.

But the reason given by the customers who returned the products was that it was not what they wanted . If that was the case, why did they keep placing orders and returning them? Obviously, this argument is totally untenable and illogical.

It is reported that other sellers have also received different reasons for negative reviews. One seller revealed that the reason why the customer gave a negative review to her store was that she thought the price of the product was too expensive , so she gave a bad review. When the seller asked the system to remove the negative review, the system rejected the seller's request , and the seller had no choice but to appeal further.

   ▲ The picture comes from Zhiwubuyan

Another seller said that he received a one-star negative review on the day he placed the order, and the reason given was that the product broke after just a few months of use. However, the product he ordered today has not been shipped yet , so how can he say that it was damaged? It is not difficult to see that the reasons for malicious negative reviews are really endless.

   ▲ The picture comes from Zhiwubuyan

Faced with this wave of malicious negative reviews, some sellers said that they had gone to the backend team to open a case to complain, but after sending two consecutive emails, the customer service replies were of no help.

   ▲ The picture comes from Zhiwubuyan

Even sellers who have been trained by life to "stand firm and unmoved no matter what the wind blows" can't help but feel exhausted after being attacked by malicious negative reviews one after another. Some sellers said they were on the verge of collapse. After all, encountering negative reviews every now and then is really exhausting.

   ▲ The picture comes from Zhiwubuyan

There are loopholes in the review mechanism, and malicious comments take advantage of them

The importance of Amazon's product reviews to sellers is self-evident, and negative reviews are like a rat's poop, enough to ruin all the seller's hard work.

Speaking of malicious review behavior, in addition to negative reviews caused by the seller’s own product problems, sellers actually know that this may be a means for competitors to attack themselves , but why are there so many tricks? This may have to start with Amazon’s review mechanism .

As we all know, Amazon has two evaluation systems: feedback and review . As can be seen from the figure, feedback can only be left after the buyer has placed an order, while review means that as long as the buyer has a purchase record, he or she can write a product review for the product on the platform. Therefore, under this slightly flawed review mechanism, some people with ulterior motives may take advantage of the loophole, place an order first and then cancel the order immediately, thereby leaving a malicious bad review.

   ▲ The picture comes from the Internet

The biggest impact of such an operation on the seller is that the negative reviews will continue to affect the product listing , and then affect the seller's sales. But even if the seller deletes the listing later, these reviews will even affect other sellers who follow the same product later . It can be said that one move affects the whole body. After all, how many buyers are willing to buy a listing full of negative reviews at first glance?

Furthermore, after such a series of operations, if the content of the review directly points to the product itself, it will be difficult for the seller to apply for removal . Therefore, when most sellers encounter such a situation where the review is cancelled after placing an order and then maliciously leaves a review, it is difficult to appeal for removal in a short period of time. This is also the reason why sellers complain.

Instead of just sitting there and waiting to be pitted by bad reviews, it’s better to take the initiative!

Faced with such malicious and excessive behavior, can sellers just sit and wait for death?

In fact, instead of waiting for death, it is better to take the initiative. Here are some tips for you to adopt when facing malicious negative reviews:

1. Take the initiative to organize and provide various evidence as soon as possible : purchase orders, invoices, product website links (preferably corresponding to the brand) and brand authorization supporting documents. The purpose of this is to prove that your product is authentic, not a fake or imitation.

2. Open a case or directly file an appeal via email to Help/Contact Seller Support to report these malicious negative reviews . Generally speaking, if you receive concentrated and continuous negative reviews, you can tell Amazon that you suspect it is a malicious attack from your competitors and need help from Amazon.

3. After Amazon accepts the application, it will usually make a judgment based on the seller’s historical shopping records, IP information, shopping paths, past reviews, etc. Please pay attention to follow up on this process and explain to Amazon the losses caused by your listing, etc., in the hope that Amazon will speed up the processing.

Final Thoughts

As the saying goes , it is difficult to please everyone. Malicious negative reviews are indeed annoying, but it is inevitable for Amazon sellers to encounter a few negative reviews. Therefore, we also hope that sellers can face the problem of reviews rationally , correct the comments given by buyers if there are any, and encourage others if there are none . When encountering malicious comments, take the initiative to attack, collect evidence and file a complaint with the platform as soon as possible.

Finally, if you have any experience you want to share on this topic, please leave us a message in the comment section below~