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A few days ago, many news related to #Nord Stream natural gas pipeline leak# became a hot topic. According to Cailian News, three large leaks occurred in succession on the Nord Stream 1 and Nord Stream 2 natural gas pipelines connecting Russia and Germany. According to the official worst-case estimate provided by the Danish government, about 778 million cubic meters of natural gas leaked this time. In this regard, in addition to the heated discussions on #global environmental protection# and #who moved the Nord Stream#, the export of domestic heating equipment has also received great attention from cross-border sellers at this moment. Cross-border navigation , like 2 It is learned that following the Chinese electric blanket that became popular in the European market not long ago, another Chinese heating device has also successfully sold well in Europe recently. It is learned that following the Chinese electric blanket that became popular in the European market not long ago, another Chinese heating device has also successfully sold well in Europe recently.
Hot water bottles have become standard equipment for winter in Europe! It is learned that recently, affected by the worsening energy crisis in Europe, following the hot sales of electric blankets, Chinese hot water bottles have also become popular among European families. According to the Times Weekly, on September 26, Ms. Luo, a seller who runs a factory direct sales business for an old brand of hot water bags in Yiwu, said: " This year's export orders to Europe have almost doubled . In previous years, the largest customer only placed an order of about 900,000 pieces, but this year the largest customer directly placed an order of 2 million pieces." On Amazon Germany, the prices of the hot water bottles at the top of the best-selling list are basically between 8 and 20 euros (about 55 to 137 RMB) , and most of them are made in China. Compared with electric blankets that need to be localized in Europe, hot water bottles are more affordable, safe and environmentally friendly, and have received a lot of praise recently. ▲ The picture comes from Amazon Germany According to another Yiwu seller, European customers this year purchased the cheapest traditional hot water bottles, focusing on quantity rather than appearance . This may mean that for some European families, hot water bottles have become a "must-have". However, we learned that cross-border sellers who had already sensed business opportunities in hot water bottle exports had already purchased goods from Yiwu manufacturers in April and May for overseas deployment. At present, it seems too late for other sellers who have not yet purchased goods to enter this track and share a piece of the pie. But judging from the export data, as the European energy crisis intensifies, China's other heating devices may also have the opportunity to show their prowess in the European market. China's heating artifact continues to sell well! It is learned that since 2022, the order volume of heating facilities from Europe has continued to grow. According to the latest data from AliExpress, the sales of domestic heating appliances in the European market increased by nearly 300% compared with last month. Domestic companies are busy preparing heating products, and low-energy domestic "heating tools" such as electric blankets, electric heaters, down jackets, and hand warmers are being sold to Europe through cross-border e-commerce platforms such as AliExpress and International Station. ▲ The picture comes from AliExpress In addition, the demand for Chinese-style "autumn clothes and long trousers" in the European market is also growing. According to media reports, a manufacturer of electric heating underwear in Quanzhou, Fujian said: This year, orders from cross-border customers came earlier, and the number of orders has at least doubled compared to last year. Among them, there are many customers from the Amazon platform. According to Jinshi data, as of September 28, the European market has purchased 3.91 million electric blankets, 8.55 million air source heat pumps, 4.1 million yuan of firewood, more than 2 million hot water bottles and 1.53 billion yuan of heaters from China this year , which are collectively known as the "European winter five-piece set . " ▲ The picture comes from Jinshi Data Recently, due to the explosion of the Nord Stream natural gas pipeline, the trend of stockpiling heating equipment in advance has become more serious in Europe. Take Zhejiang Damei Superstar Technology, which has been selling heating products in Europe, as an example. Recently, its orders for stoves, fireplaces, heaters and other products have also achieved good growth. The company is increasing its stocking to meet the needs of European residents. It can be seen that for cross-border sellers, exporting domestic heating devices with super high cost-effectiveness (low price and low energy consumption) to the European market is undoubtedly a big opportunity for explosive sales. However, it is worth noting that Europe’s energy supply shortage is not just a short-term problem, but is likely to evolve into a long-term challenge in the future. Some experts pointed out from the consumer side that although heating products such as electric blankets and water heaters have improved the efficiency of thermal energy utilization and will be popular in Europe in the short term, their market sales ceiling will soon come because they cannot fundamentally solve the imbalance between demand and energy . Here, we would also like to remind all sellers that although the demand for heating products in Europe is still increasing dramatically, for this series of seasonal products, except for sellers with quick supply chain response and those who are deeply engaged in related categories, other sellers still need to prepare stocks carefully to avoid falling into the dilemma of clearing out stocks at low prices when the heat subsides. What do you think about this? Welcome to discuss in the comment area~
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