Amazon announces: 100+ new product types and attributes Recently, Amazon US released an announcement about adding more than 100 new product types and attributes. The original content of the announcement is as follows (swipe up and down to view) : In this regard, some sellers have reminded that they should pay special attention to the impact of these new changes of Amazon . The seller said that the Amazon system may adjust the listing category again based on the consumer search path and the relevant content in the listing details page (especially the title), and reclassify the seller's existing ASIN into the newly created category. Amazon started categorizing our products in February and it has been an absolute nightmare. I have products that should have been in "sports apparel" but were recategorized as "cell phones" and I haven't been able to get it corrected until now. However, there are also optimistic sellers who say that the increase in new product types means that relevant sellers have more opportunities to select products and can better plan their listings . In conclusion, in Maizi’s opinion, as sellers, we still need to be more vigilant about Amazon’s announcement of adding more than 100 product types and attributes. It is best to check and adjust the listing according to Amazon’s rules to prevent the system from misjudging the category node and modifying it to an irrelevant category , which will have a negative impact on your product sales. Vicious competition breaks out in popular categories, and links to similar products become useless Speaking of popular categories, Christmas is coming soon, and "Christmas decorations" has already entered the top 10 keyword rankings on Amazon's US site. Christmas lights and other decorations have become the hottest-selling products at the moment, and sellers of related products have already made a lot of money. Recently, a Christmas light supplier broke the news to Maizi: there is serious malicious competition in the Christmas light category and scented candle category on Amazon, and many Amazon sellers are involved! A seller told Maizi that many sellers in the candle category had been driven away by Seller A, and whoever came to kill him would be the only one who survived: The seller said that the other party has many listings, while the average seller has fewer listings and limited resources, so when the seller is attacked, even if he wants to fight back, he can only hurt the other party a little bit, which is useless. As a result, as long as other sellers cannot survive, the traffic in this category will all belong to Seller A. Although notorious in the industry, this has no impact on seller A. "It's useless to expose them. They are as shameless as Trump. Last time, they replied to me, ' What if you scold me? I just want to make money .'" the seller said helplessly. Shipments exceeded tens of millions, more than 50 sellers were attacked The above supplier told Maizi that as far as he knows, more than 50 sellers have been attacked by Seller A. Currently, Seller A has occupied the TOP 20 in the relevant category, and the number of links in the top 100 is even higher. Top 10 Christmas Lights, 1 and 2 , 6, 8 , and 9 are all products of seller A The supplier said that many of his Amazon seller customers had their links turned into dangling links by seller A, and they have not been able to recover until now. Many of his seller customers have had their links refurbished many times. A large number of sellers in other Christmas light factories have also been harmed. We all know that Christmas products are highly seasonal. If they cannot be sold before Christmas, these best-selling products will become a pile of inventory and can only be sold next year. Among the sellers attacked, some have a large inventory depth and can only refurbish and continue to sell, but the sellers have invested much more than before, and until now, these surviving links will still receive at least one negative review every day. (Source: Maiwen) |
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