Valentine's Day spending in the U.S. is expected to reach $185! What categories are the most popular?

According to data from the National Retail Federation (NRF), 53% of American consumers plan to celebrate Valentine's Day and shop, mainly those aged 25 to 34 (62%).

NRF predicts that Valentine's Day consumer spending in the United States will reach $25.8 billion in 2024, a record high. On average, each consumer will spend $185.81, nearly $8 higher than the average spending in the previous five years.

“This year, consumers are primarily considering gifts for spouses or others, and retailers are well stocked to help customers provide meaningful and memorable gifts,” said Matthew Shay, NRF president and CEO.

According to the NRF survey, candy (57%), greeting cards (40%), flowers (39%), dinner out (32%), jewelry (22%), clothing (21%) and gift cards (19%) are the most popular Valentine's Day gifts. This year, American consumers will spend record amounts on jewelry ($6.4 billion), flowers ($2.6 billion), clothing ($3 billion) and dinner out ($4.9 billion).

In terms of shopping channels, 40% of consumers plan to buy Valentine’s Day gifts online, up from 35% last year. In addition to online shopping, consumers also plan to go to department stores (33%), discount stores (31%) and florists (17%).

According to a survey conducted by Trustpilot, 33% of Americans said that due to inflation and rising commodity prices, they will spend about 50% less on Valentine's Day this year than last year.

Overall, Valentine's Day spending in the United States will continue to grow in 2024, but at a slower pace than in previous years.

Editor ✎ Nicole/

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