ACC — The next largest off-site traffic entrance for Amazon!

ACC — The next largest off-site traffic entrance for Amazon!


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Recently, most sellers have ACC, but some sellers still don’t. So how can you find a substitute? You can find the following third-party alliance platforms.

Back to ACC, today I will write an article to introduce Amazon's creator program, abbreviated as ACC.


01 What is the Amazon Creator Program?

Amazon Creator Connections is an off-site promotion tool officially launched by Amazon, which aims to connect brand sellers with content creators (such as bloggers, influencers, review experts, etc.) to achieve product promotion through a commission cooperation model.

The plan allows sellers to independently set their promotion budgets and commission ratios (minimum 10%). Creators promote products through exclusive links, and sellers only pay commissions after the transaction is completed, achieving precise "pay-per-performance" delivery.

Official introduction: Amazon Music Stream millions of songs Amazon Ads Reach customers wherever they spend their time 6pm




02 Why is the Amazon Creator Program worth investing in?

Core advantages:

1. CPS pays based on results : no need to prepay advertising fees, and the commission is only deducted after the transaction is completed.

2. Resource accumulation : You can cooperate with high-quality influencers for a long time and accumulate off-site promotion resources (such as YouTube, blogs, social media, etc.).

3. Flexible and applicable : It is especially suitable for special categories (such as adult products) or new product cold starts that cannot be advertised on the site .

4. Increase the channels for placing orders : If you encounter big bloggers or big media to help promote your site, the ranking on the site will go up immediately.

Kind tips:

1. Currently, Amazon sellers can only set a minimum budget of $5,000, a minimum commission rate of 10%, and a minimum period of 1 month.

2. Cannot cancel/pause/change commission ratio/cannot reduce budget, only increase it, account balance deduction

3. There are many celebrities who cheat on samples, and they need to be identified



03 Background location—How to check whether I have a creator plan?

Path : Log in to Amazon Seller Central → Click "Advertising" → Select "Campaign Management" → Enter "Branded Content" → Find "Amazon Content Creator Program".




04 How to start the Creator Program?

1. Create an activity :

Go to the “Creator Program” page → Click “Create Campaign” → Fill in the brand introduction, product selling points, commission rate (10%-15% is recommended) and budget (minimum $1,000).

2. Set promotion content :

Provide product links, discount codes (optional), and concisely name the event (for example, "brand name + product keywords + usage scenarios").


3. Wait for influencers to contact you :

Within 24 hours after the activity is created, the creator will contact you via an internal message to discuss sample delivery or promotion details.



4. Monitoring and optimization :

Regularly check background data, analyze conversion rate and ROI, and adjust commissions or budgets in a timely manner.




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