Sellers should pay attention! These are the new traffic entrances on Amazon mobile terminal!

Recently, Amazon has made a series of updates to the detail page, which are related to product detail page, brand, mobile page, etc. Sellers should pay attention to the difference between mobile and PC.

1. Feedback is displayed on the product details page:

Recently, Amazon product details pages have begun to display Feedback. Previously, feedback about a store could only be seen when entering the seller’s store page. This change will affect the product conversion rate to a certain extent .

Feedback is the final rating of the seller's logistics and after-sales service.

Once Feedback is displayed on the front end, when consumers place an order, they will consider not only the product itself, but also the seller's service, product logistics timeliness, after-sales service, etc., which will also become factors affecting the product conversion rate.

In terms of feedback alone, FBA sellers have certain advantages over sellers who ship their own goods. Basically, more than 98% of negative feedback can be deleted as long as the reason is legitimate.

2. The brand logo can jump to the brand store:

Now by clicking on the store brand logo, you can jump directly to the brand store, which is a new traffic entrance for the brand.

From the appearance of brand flagship stores in the front-end search results to the jump to the brand logo, these changes show how much Amazon values ​​brand flagship stores and has been opening up traffic channels for brand sellers.

3. Strengthening of videos and A+ pages:

In the product description on the mobile details page, the video and A+ page are placed in a more prominent position. Directly below the brief product information is the video, followed by A+.

Therefore, sellers should pay attention to content marketing and work hard on video production and A+ page design to improve user experience and product attractiveness.

4. Amazon's Choice label position changes :

Amazon has adjusted the position of the Amazon's Choice label. For some listings, the shape and background color of the Amazon's Choice label are different from other listings. According to the sales data of last month, most listings are located below the main image, but some are located above the main image.

It can be seen that for listings with better sales, the sales volume is at a higher position and the conversion rate will be higher.

5. Position adjustment of the five-point description:

For mobile users, the five-point description (Features & details) is placed further down the page, which means that the influence of the traditional five-point description on mobile devices has decreased.

However , on the PC side, the five-point description still remains at a higher position, and sellers need to develop differentiated marketing strategies based on the user habits of different devices.

6. New Top Brand column on mobile terminal:

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On the mobile browsing page, a new column called Top Brand is now added above the original Questions column. This column is mainly measured by three aspects, namely high score, popularity, and low return.

As shown in the above picture, Ugreen is particularly emphasized as a "Top Brand", which specifically includes three contents:

• High score (100,000+ customers highly rated this brand)

• Popular (this brand has had 100,000+ orders in the past three months)

• Low returns (customers usually keep products from this brand without returning them).

  
  

Sellers are advised to pay attention to the differences between mobile and PC users so as to formulate corresponding marketing strategies to adapt to the ever-changing market environment.