Which Facebook groups are your "charging stations"?

Quickly promote the 16th article outside the site

Amazon sellers often cannot do without Facebook. After all, as the world's largest social networking site, Facebook has huge traffic.

The most commonly used group on Facebook is the group. The most useful Facebook group categories for Amazon sellers are: enthusiast group, order group, review group, and hardcore fan group.

1. Enthusiast Group

Search for the core keywords of your product, enter related groups, filter active groups, understand what users are discussing every day, know their pain points and needs, and after becoming friends with them, push messages to various groups.

2. Order Group

Groups with purchasing power. They are divided into the following categories:

1. Regional groups: such as the Japanese group in the United States, the Korean group that buys things on Amazon in the United States, the Chinese group, the Chinese group, the Jiangxi group, the Guangdong group, and the international student group. In particular, the Korean group that buys things on Amazon in the United States has strong purchasing power and is more receptive to new things.

2. Rich Group: A group for people in the middle class and above. Most of them are private groups, not public, and have a strict review system for group members. Some of them require mutual friends with the group owner to enter.

3. The celebrity fan group is a group spontaneously organized by the celebrity’s fans. It has a high degree of identification and is relatively easier to promote, provided that your product and copywriting are good.

4. The money-saving group is divided into many types: housewife group, money-saving express group, student group, 3C group, swimsuit group, and outdoor group. The characteristics are that it is suitable for promotion and better network marketing.

3. Review Group

The review groups of the UK, USA, JP, DE, FR and other sub-sites are also the first groups that sellers contact. The characteristic is that they are almost all free, and few people are interested in those that are not free.

Moreover, some review groups use black technology, that is, you may be sent 100 codes, and then they will refund and return all of them in batches, bullying you that you have no place to return or exchange overseas.

Don’t ask me why I know this, because some sellers have experienced it.

4. Hardcore Fans Group

A group created by you, consisting of your core user base.

It is convenient for you to centrally collect user feedback, carry out brand promotion, conduct early evaluation of new products and maintain user stickiness.

Common mistakes made by sellers when running Facebook groups:

1. The copy is too careless. You have finally made it into the order-issuing group/enthusiast group and have a certain influence. At this time, if you post a message with bad copy, you will find that a lot of people will complain about you madly. Some people with obsessive-compulsive disorder (such as me) will comment on your post and write a new copy, and then say that it is better to write it this way.

Then a bunch of people will follow suit and write for you, and then slowly more and more people will get involved, and your product and brand will become famous. But this is actually a bad influence, because it means you are not professional.

It is recommended that when you really want to make soft articles and videos, you should quickly call your friends in your country to help you review the copy. Sometimes you will find that your copy is incomprehensible to local people. This is especially true for sites in small languages.

2. Adding a bunch of useless people randomly will not work. It is recommended to study the promotion plan for enthusiasts and order-generating groups from the beginning. The inside and outside of the site are actually integrated. Marketing is not a single thing, but a whole.

When you encounter a bottleneck within the site and then start working on external sites, you will find that your competitors are already ahead of you for a long time.

So I suggest you consider the whole when promoting, not just one. Amazon is a channel for you, not everything.