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What tasks are needed every day for Amazon’s refined operations? 1. Check the account health to see if there are any red flag performance notifications. If so, handle them according to the specific situation. 2. Reply to the internal message (no more than 24 hours), handle the negative reviews (if any), do a good job of after-sales work, and record it in a form for subsequent tracking. 3. If you ship the goods yourself, in addition to arranging shipments with overseas warehouses, you may also face various problems such as A to Z, credit card rejections, order cancellations, address changes, returns, etc. All of these must be handled properly, and communication with customers must be good to minimize the impact on their accounts. 4. Check whether the products on the front desk are on sale normally, whether the shopping cart is lost, whether they are copied, whether the page can be displayed normally, etc. If there are any problems, find a way to solve them yourself. 5. Enter the main keyword of the product in the front-end search box. Can my product be searched normally? Is there any change in the keyword ranking? How to improve it? (Time-consuming, manual recording is required, which is very important for optimization. It is recommended to develop a habit) 6. Analyze the advertising data to see if there are any areas that need attention or optimization. (Time-consuming, it is necessary to combine the specific advertising data, the order situation on the same day, and the details of the listings of the front desk itself and other companies for comprehensive evaluation) 7. Check the order status, whether there are any changes in the sales data of different products, what are the reasons behind it, how to adjust it, and think about it in practice. (I usually combine advertising, order placement, and front desk to find problems and solutions.) 8. Check if there is any stock to be replenished, make inventory planning, calculate the inventory turnover cycle, and prevent out-of-stock. (For those who replenish small quantities from overseas warehouses to Amazon, you must check this almost every day, regardless of whether there is any stock to be replenished. You must check it every day to be sure of safety, especially when a certain product suddenly sells a lot. Why? Because overseas warehouses are usually cheaper than Amazon storage fees. Please think carefully) 9. If there is malicious copy-selling, give the other party a warning or complain to Amazon (if you have brand registration, you have a greater chance of winning). 10. Pay attention to the inventory performance score, promptly repair out-of-stock items, clear out redundant inventory, replenish stocks in time, maintain a good sales rate, and maintain a high score (now the threshold is raised to 500) to enjoy unlimited FBA warehousing 11. When selecting products, you need to investigate the market capacity, competitiveness, high-quality competitors, analyze product-related data, etc. 12. If you want to launch new products, you need to research product keywords, write new product details pages, develop product image planning and arrange for someone to take photos and edit them, send them to FBA, and develop sales strategies for new products when they arrive. (When launching new products, you may encounter category audits or dangerous goods audits. At this time, you can provide materials according to Amazon's requirements) 13. If you have brand registration, you need to create high-quality A+ pages for the product based on actual needs (with the cooperation of art design). 14. Various backend site functions, such as LD/coupon/Vine testing/early reviewer/promotion/social media discount promotions, etc., can be selectively operated according to specific needs. 15. In addition, you should also pay attention to the dynamics of your competitors every day, whether they have adjusted their prices, added variants, have they launched new products recently, why they sell better than me, what is there for me to learn, etc. You should keep thinking and learning. (It takes time and effort, but it is really important) 16. We also have to deal with some emergencies from time to time, such as page deterioration, product removal, variant splitting, etc. If we encounter such situations, we must handle them by ourselves or open a case as soon as possible. 17. There is a module called News on the homepage of Amazon Seller Center. This is where Amazon’s new policies and regulations are released, including some new industry trends, major Amazon events (such as this year’s epidemic, which has a special news collection that is updated from time to time), new feature introductions, Amazon’s preferential measures, etc. Remember to check and adjust your strategy in time. (Of course, this place will not be updated every day, so you don’t need to keep an eye on it every day) |
