What is Business Report? Business Report Review

Business Report is a store data statistics automatically collected by Amazon for sellers. It contains various data on sellers’ sales volume and buyers’ visits, including visit volume, click-through rate, shopping cart share, sales volume, conversion rate, etc. These data can be used as a basis for sellers’ marketing decisions and also affect sellers’ advertising strategies.

Check

In the Report option of Amazon seller backend, select Business Report in the drop-down menu to see the specific data. The reported data is usually up to two years. First, sellers can open the account backend and find the "Business Report" entry in the "Report" option. After entering the page, you can see the Business Report.

composition

The Business Report consists of three parts: Sales Dashboard, Business Report with classified data by date or ASIN, and Amazon Selling Coach. The data in these reports can usually be retained for up to two years.

1. Sales Dashboards

The sales chart can show the seller's sales data for the day, and can also compare sales data at different times. Sellers can also customize the time to understand sales. The sales chart (Sales Dashboard) consists of three parts: Sales Snapshot, Compare Sales, and Sales By Category.

1. Sales Snapshot

The Sales Snapshot typically shows a seller's sales for the day, and the data is updated approximately every hour.

2. Compare Sales

Compare Sales consists of intuitive charts. It can compare sales data from different periods of time, and you can intuitively see the rise and fall of product sales and net sales. Compare Sales has interactive functions.

3. Sales By Category

Sales By Category allows sellers to know the top product categories in the store, the number of products in each category, the net sales, and the percentage of product quantity and net sales in a specific time period.

2. Business Report

The Business Report classifies data into three sections: date, ASIN code, and other business reports. The detailed reports are as follows:

1. Based on date: sales and visits, sales and visits on detail pages, seller performance, a total of 3 data reports.

2. According to the product: sales and visits on the details page, sales and visits on the parent product details page, sales and visits on the child product details page, a total of 3 data reports.

3. Based on others: monthly sales and order volume, products with missing information, and inventory in stock, a total of 3 data reports.

Also, if you don't see the navigation bar on the right, hover your mouse to the far right. Click the vertical tab labeled "Columns" to display the list. Click it again to hide it, or check any options you want to see.

3. Amazon Selling Coach

Amazon Selling Coach includes sales guidance reports, business overviews, preferences, notifications and suggestions, search suggestions, filtered suggestions, etc. It is Amazon's advice to sellers on selling products, logistics, inventory, and the lowest price among peers. Amazon Selling Coach is updated once a day.

Focus on indicators

1. Traffic: The access records of this product. Products with high session frequency and page views are the easiest to be discovered.

2. Buy Box Percentage: The proportion of the shopping cart. Buy Box Percentage can reflect whether the seller is copied by others. The seller who owns the Buy Box has a greater chance of winning the sale.

3. Conversion: How to convince customers to add products to their shopping carts. To improve conversion rates, you should change your mindset and think about this from the customer's perspective. Focus on improving the page, using promotional methods, buyer reviews, and pictures.

About Update

The Detail Page Sales and Traffic data in the Business Report is generally delayed by 2 days.

Indicator analysis

1. Ordered Product Sales (Total Order Sales):

The total sales of the items specified in the order, calculated as (the number of sales on the order multiplied by the total sales price).

2. Units Ordered (number of goods sold):

The number of items ordered in an order. For example, a customer may place an order for three items, so the Units Ordered quantity is 3.

3. Total Order Items Total product categories sold:

The total number of items ordered within the selected time range, that is, the customer purchased several products, for example, 2 keyboards and 1 mouse, so it is two types so the displayed value is 2.

4. Average Sales Per Order Item (Average Sales Per Order Item):

The average sales amount of an item within the selected time range, that is, the average sales amount that a product can generate.

5. Average Units Per Order Item (Average number of single product sales):

The average number of units sold for a product within the selected time range. Assuming 100 products are sold and there are 10 types in total, the average number of units sold for each type is 10.

6. Average Selling Price (Average Selling Price of a Single Quantity):

The average selling price of a product within the selected time range, that is, the average price at which a product is sold.

7. Sessions (number of browsing users):

The number of users who have visited the sales page within 24 hours. Therefore, no matter how many times a user clicks, he will only be counted as one. This data is very worthy of reference.

8. Order Item Session Percentage

The percentage of browsing users who placed an order.

9. Average Offer Count

The average number of active listings calculated for the selected time range.

10. Ordered Product Sales (Total Order Sales):

The total sales of the products specified in the order, calculated by multiplying the sales number on the order by the total sales price.

11. Page Views

The total number of visits to the sales page during the selected time range.

12. Buy Box Percentage

The percentage of page traffic that is occupied by users clicking on the purchase link through the gold shopping cart can be improved through third-party software. For reference, the company's account currently maintains a market share of about 85%, a large part of which is due to the use of software. In addition, under the same price conditions, your Feedback will determine your chances of being in the Buy Box.

13. Average Offer Count

The average number of active listings calculated for the selected time range.

14. Ordered Product Sales (Total Order Sales):

The total sales of the items specified in the order, calculated as (the number of sales on the order multiplied by the total sales price).

15. Units Refunded

The number of items for which a refund is requested indicates how many items you have been requested to refund.

16. Refunded Rate

The percentage of items that were refunded, the number of refunds divided by the number of items sold, shows the rate at which a refund is requested for an item.

17. Feedback Received Number of feedbacks:

The total number of Feedback received shows all the Feedback evaluations received by your entire mall.

18. Negative Feedback Received Number of negative reviews:

The total number of negative feedback received, showing the total number of "only" negative feedback.

19. Received Negative Feedback Rate

Feedback is the ratio of negative reviews to the total number of Feedback, that is, the number of negative reviews divided by the number of feedback.

20. A-to-z Claims Granted:

It is generally better not to receive A-to-Z Claims at all.

21. Claims Amount:

The lower the amount of compensation, the better.

22. Session Percentage: specific browsing user ratio:

The percentage of browsing users who specifically browse a certain SKU/ASIN.

23. Page Views

The total number of visits to the sales page during the selected time range.

24. Page Views Percentage Specific page traffic ratio:

The percentage of page traffic that specifically browses a certain SKU/ASIN.

25. Unit Session Percentage User browsing product sales rate:

The average number of products that can be sold per user browsed.

26. Average Customer Review Average product review rating:

The overall average product review rating, displayed as a five-star rating.

27. Customer Reviews Received Number of product reviews:

The total number of product reviews a product has received, including both positive and negative reviews.

28. Sales Rank

The Amazon ranking of the product in this category. This ranking includes many influencing factors. The ones displayed here are the real-time rankings after internal calculations.

29. Listings Missing Image Number of missing images:

The number of listings without product images should be as low as possible.

30. Listings Missing Description

The number of listings without product descriptions, the lower the better.

31. Categorization Defect

The product is in the incorrect category, the lower the better.

Other notes

1. How to download data analysis (Business Reports).

Sellers can download all the above data analysis (Business Reports). Click a specific report, click the "Download" drop-down CSV to download. Before downloading, please check the data you want to download. If you do not check, the system will download all the data by default and then save the data to the corresponding folder.

2. Supplement on data analysis (Business Reports).

From the Business Report provided by Amazon, sellers can read data about the sales volume, traffic, and conversion rate of products in a certain period of time. These data are relatively accurate. However, one thing to note is that any data report in the Business Report does not include the monthly rent and product sales commission that the Amazon platform deducts. If sellers need to know more about the actual income and expenditure, they can download the "Date Range Report" in the "Payments" in the "Report" in the background to view it.