What is Outdoor Voices? Outdoor Voices Review

About Outdoor Voices

Outdoor Voices mainly operates through online channels. Its main sales business relies on its own website. According to BoF, more than 70% of Outdoor Voices' sales revenue comes from the brand's official website, and a small part of its sales comes from J.Crew clothing retailers and its own physical stores.

DTC brands often have the following advantages: high quality and low price, wide selection, short delivery time and lenient return conditions, etc.

Brand Positioning

Outdoor Voices, just like its brand name, believes that "Outdoor" movement is more important. Different from the professional sports style of Nike and Under Armour, the brand founder Tyler Haney believes that not everyone is a super hero, but everyone is an ordinary person.

Financing History

In 2015, the company received a $7 million Series A round of financing, led by General Catalyst. This round of financing will be mainly used to add more stores and expand product lines.

In 2017, Outdoor Voice closed a $9 million round of financing. The round was led by Mickey Drexler, with participation from several strategic partners including Walter Robb (former co-CEO of Whole Foods) and Outdoor Voice’s leading manufacturers. As part of the agreement, Drexler will take over as executive chairman of the board.

In 2018, it received US$34 million in Series C financing led by GV (formerly Google Ventures).

Development History

In October 2014, Outdoor Voices opened its first retail store in Austin, Texas, where the brand is partially headquartered. After operating on a small scale, OV began to use the influence of social media to expand and increase the number of followers of brand users.

References

• 1. Sports and leisure trend Outdoor Voices: Looking for the next lululemon: Sohu [reference date 2019-07-12T16:00:00.000Z]
• 2. Focusing on the concept of "light fitness", the Internet sports brand Outdoor Voices received US$7 million in Series A financing: 36kr [cited on 2015-10-19T16:00:00.000Z]