Due to hacker intrusion, a well-known cross-border brand was on the verge of bankruptcy in just one month

Due to hacker intrusion, a well-known cross-border brand was on the verge of bankruptcy in just one month

01

Big seller faces bankruptcy due to hackers


Recently, KeaBabies, a well-known maternal and infant brand in Singapore, suffered a huge crisis of US$6.9 million in monthly losses due to a hacker crisis, once again putting the security vulnerabilities of the Amazon platform at the forefront.


Ivan Ong, the founder of KeaBabies, has been on the Amazon platform since 2017. By 2024, the brand's sales had reached US$78 million. It has achieved remarkable results on Amazon sites in many countries and its business is booming.


However, on January 16 this year, Ivan received an Amazon login verification notification on his phone, indicating that someone was trying to log into his account from a device in Washington, U.S. Since it was late at night, Ivan did not take action in time, which gave the hacker an opportunity to take advantage of him.


The next morning, Ivan discovered that the store administrator's email address had been tampered with to ke*****@outlook.com, the login password was invalid, and the team completely lost access to the seller's backend.

At the same time, the hacker further modified the payment account of KeaBabies' Australian site and successfully transferred 50,000 Australian dollars (about 31,600 US dollars) to an overseas bank account with the last number 927.


However, this amount of money was just the beginning of the loss. When the team urgently reported the problem to Amazon, the account was directly frozen.


This caused KeaBabies to lose about $230,000 in sales every day, and the team of nearly 100 people was in a dilemma of having no orders to take. The estimated monthly loss exceeded $6.9 million!


This is a wake-up call for Amazon sellers: a thriving large company can be on the verge of bankruptcy within a month due to a small negligence.


Therefore, sellers should pay special attention to strengthening account security protection while considering operations and costs. Otherwise, if you are not careful, years of hard work may go to waste.


02

Deepseek actually allowed many hackers to breach its defenses?

But what is unexpected is that the protection provided by Deepseek, which is very popular now, is so strong that hackers have no way to protect the company!


The book "DeepSeek Principles and Project Practice" records the performance of Deepseek.


Deepseek's performance is amazingly good in areas such as malware behavior detection, real-time DDoS attack detection, SQL injection vulnerability detection and repair, XSS vulnerability detection and repair, phishing email detection, and dark web threat intelligence analysis.


Therefore, DeepSeek is not only efficient and intelligent, but security is also a strong point of DeepSeek that few people pay attention to.


Especially with the popularization of AI, the competition between competing sellers has extended from price, product quality, and service to AI. Completing the localized deployment of DeepSeek as soon as possible has become a very obvious advantage for sellers.


The professional team of Cross-border began to actively test DeepSeek for students as soon as it came out. After countless trials and failures and countless computers, they have fully mastered all the detailed processes of DeepSeek's local deployment, and quickly shared them with everyone.


It combines multiple contents to integrate the course "Core Indicator Optimization and Operational Efficiency Improvement Driven by DeepSeek".


In addition to the local deployment of DeepSeek, it also incorporates a lot of high-quality information such as how DeepSeek improves labor efficiency and how excellent employees can painlessly switch from P to M.

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